A transactional message is an automated message sent to users in direct response to an action taken with your business or service. These communications are utility-based and strictly for the purpose of relaying key purchase or order information to recipients.
An eCommerce company may leverage transactional messages to keep a recent customer apprised of their order’s location and shipping schedule.
A FinTech company may implement transactional messages to keep traders aware and up to date on price movements or trade alerts.
A travel app may utilize transactional messages to notify users of itinerary changes or important transportation details.
The goal of all transactional messages is to reduce friction in the user experience by proactively offering critical information at the time when people need to see it most.