Automated Message Defined

Automated messages are scheduled, pre-written messages that are sent to a customer, user, or prospect based on certain pre-defined triggers or actions. This is typically done using software or tools that automatically send messages via email, SMS, social media, or other channels. Examples of potential triggers include actions such as signing up for a newsletter, making a purchase, abandoning a cart, creating an account, or reaching a new level in a mobile game.

OneSignal allows you to create automated messages by writing message content, setting message triggers, and defining the user segment that should receive the message. Using our Journeys workflow builder, you can create sophisticated cross-channel messaging campaigns that automatically adjust to user behavior in real time.

How to Use it in a Sentence

Using automated messages can help you scale up your communication strategy without sacrificing personalization.

Common FAQs

Automated messages can be sent via various channels, including email, text messaging (ie Bulk SMS), push notifications, in-app messaging, and social media messaging.

Messaging automation can be used for a variety of purposes, including lead generation, customer engagement, transactional messaging, event reminders, and more.

For instance, messaging automation is often used in marketing campaigns to improve customer engagement, increase conversions, and drive sales. Automated messaging is also an integral part of transactional brand communication, such as sharing shipping notifications, password resets, receipts for purchases, and so on. These messages are typically automated and sent in real-time to ensure timely and accurate customer communication around key account and purchase events.

Automated messaging is integral to both promotional and transactional communication for mobile applications. It can be used to send campaigns that reward user engagement, educate and onboard new users, share transactional updates that are important to the user experience, re-engage users to improve app retention, drive in-app purchases, collect user feedback or earn app ratings, and much more.

Messaging automation can help businesses save time and resources by automating repetitive tasks, improving customer engagement and satisfaction, increasing conversions and sales, and providing valuable insights into customer behavior. Creating an automated messaging strategy also helps companies provide a high degree of personalization and a seamless user experience as they scale up their business and their customer base.

Best practices for implementing messaging automation include segmenting your audience, personalizing your messages, A/B testing and optimizing your campaigns, and using analytics to track and measure your results.

You can measure the effectiveness of your messaging automation campaigns by tracking key performance indicators (KPIs) like open rates, click-through rates, conversion rates, and revenue generated.

Some potential drawbacks of messaging automation include the risk of sending irrelevant or inappropriate messages, the potential for technical issues or errors, and the risk of alienating customers if messages are overused or poorly executed. Those risks can be mitigated by properly segmenting your message audience, following personalization best practices, and leveraging tools like OneSignal's Frequency capping feature to ensure that you're not over-messaging users as you scale up your communication strategy across different channels.

Some key features to look for in a messaging automation tool or software include ease of use, message deliverability, customization options, integration capabilities, cross-channel messaging support, reporting and analytics features, and customer support. For more context, check out these relevant articles:

  • Why OneSignal? — OneSignal is the leading customer engagement solution around the globe, with a robust free product and a variety of customization options that help businesses grow. Learn what makes our solution different from others and why so many brands have chosen to make the switch to our product.

To get started with messaging automation, you'll need to choose a messaging automation tool or software, define your goals and target audience, create your messaging strategy and campaigns, and test and optimize your campaigns over time.

OneSignal is designed to help you send notifications and seamlessly manage your user communication across every channel, including mobile push notifications, web push notifications, bulk SMS, in-app messaging, iOS Live Activities, and email. Our platform is quick to set up and makes it easy to customize and automate your messaging strategy without doing any development work. Our intuitive Journey builder tool makes it easy to automate and personalize messaging workflows across different channels. Create a free account to try it for yourself or reach out to us to discuss your custom needs and goals.