A session typically refers to a single visit or interaction a user has with a website or application within a specific time frame. It is a unit of measurement used to track and analyze user behavior and engagement.
During a session, a user can navigate through multiple pages, interact with various features, perform actions, and consume content. The session begins when a user initiates their visit to the website or application, and it ends after a period of inactivity, typically after 30 minutes of inactivity or at the end of a day.
In the context of mobile marketing, a "session" refers to a user's interaction or engagement with a mobile application (app) within a specific time frame. It represents a single continuous period of activity by a user within the app.
During a mobile session, a user can perform various actions such as opening the app, navigating through different screens or features, interacting with content, making purchases, and ultimately closing the app. The session begins when the user launches the app and ends after a period of inactivity, typically after a few minutes of inactivity or when the user explicitly exits the app.
It's important to remember that different platforms (e.g., Google Analytics, Facebook, or other marketing tools) may have their own unique definitions of a "session." For example, Google Analytics typically defines a session as a period of user activity that starts when a user arrives on a website or app and ends after a period of inactivity or at midnight. Other platforms might have slightly different definitions. These differences may also extend to things like session duration and cross-device tracking.