Call-to-Action (CTA) Defined

Call-to-action (CTA) is a marketing term that refers to a prompt on a website or message that encourages a specific response from the viewer and/or message recipient. A CTA can be a linked word or phrase, or a clickable button at the end of an article, push notification, or email. Typically, CTAs are used in marketing to drive purchases, but they can also be used to drive engagement and encourage other actions such as account verification, product reviews, and more.

How to Use it in a Sentence

Adding a call-to-action button to an abandoned cart notification can help you drive purchases and track conversions.