In marketing, Key Performance Indicators, or KPIs, are metrics that marketers track to measure the performance of a campaign relative to their goals. KPIs are often chosen based on the end goal of a campaign.
For instance, KPIs an abandoned cart email campaign might include email click-through rate, the total abandoned carts, and total recovered carts (i.e. purchase conversions) associated with the messaging campaign.
Before launching a push notification campaign, it's essential to determine what key performance indicators to determine if your campaign was successful.
There are a variety of KPIs that you can track to evaluate the success of push campaigns. Check out our guide to understanding push performance to learn what KPIs you can track through OneSignal and how to use them to evaluate and optimize your messaging strategy.
OneSignal is designed to help you send notifications and seamlessly manage your user communication across a variety of channels, including mobile and web push notifications, email, in-app messages, and SMS. Our platform is quick to set up and makes it easy to send eye-catching messages without doing any development work. If you don't have a OneSignal account, you can create one for free and start sending push notifications to your users today. Don't take our word for it — simply sign up and see for yourself!