How does OneSignal pricing work?

At OneSignal, we strive for intuitiveness, ease of use, and simplicity in our product to save you time and increase the value of using our solution. The same is true for our pricing, which we base on your size and needs. Our goal is to be as clear and transparent as possible with our customers, and you can always view the full pricing breakdown on our website.

How Does OneSignal Pricing Work?
We offer a variety of plans designed to scale with you as your business grows. Our Free Plan is a great way to get started with OneSignal and test out our platform. Our Growth Plan and Professional Plan are billed monthly with no long-term commitment, and for more advanced users, we offer an annual custom Enterprise Plan with pricing and usage tailored to your needs.

For our Growth and Professional Plans, our pricing starts with a baseline monthly platform fee plus additional costs for push subscribers (devices that are opted-in to receive push notifications), in-app message impressions (how many times your message is shown), and message send volumes for email. Unlike our competitors, our API calls and data updates are unlimited, and there are no hidden or surprise fees. You pay for what you use.

The OneSignal Free Plan

OneSignal offers a robust Free Plan with the core functionality of our platform to enable early startups, bloggers, small companies, and those looking to test out the platform. This plan includes unlimited mobile and web push subscribers (although Free Plan users can only message 10,000 web push notification subscribers at a time), and supports one active In-App Message (IAM). Users of this plan can send up to 5,000 emails monthly with their own ESP. SMS is currently available for free during an ongoing free trial. Free Plan users have access to all of our core integrations and can personalize messaging by utilizing up to 6 Segments and 10 Data Tags.

The Free Plan includes key core features like A/B testing, basic analytics, basic personalization, Timezone Delivery, Category Opt In Prompt, Intelligent Delivery, HTML editor, and DPA.

The OneSignal Growth Plan

Our Growth Plan is intended for businesses with smaller subscriber counts that hope to harness the power of additional Segments, automation, and analytics. The plan costs $9 per month, with push subscribers billed monthly at $3 per 1,000 subscribers. In-app messages are billed monthly at $3 per 1,000 impressions. Emails are billed at $3 per 1,000 messages sent, with up to 500,000 sends per month. (Contact us to discuss options if you’d like to send more than 500,000 emails per month.) SMS is currently available for free during an ongoing free trial. Growth Plans include 10 Segments and 20 Data Tags for more personalization.

The Growth Plan includes access to the core messaging features available on the Free Plan and unlocks more advanced options like Time Delayed Sends, Confirmed Deliveries, Message Throttling, and Custom Data Uploads, as well as our most popular turnkey integrations such as Mixpanel, Amplitude, Adobe Audience Manager and Segment.com. In addition, users on the Growth Plan and above can activate unlimited IAMs, with access to our advanced IAM features (In-App Carousel, Automated In-App Sequences, and In-App Outcomes, HTML Editor). The Growth Plan can be purchased with a credit card (or PayPal) and is billed monthly, so there is no long-term commitment.

The OneSignal Professional Plan

The Professional Plan is ideal for companies that want to employ automated customer Journeys to better engage their users, and desire more advanced automation and personalization without the full customization of the Enterprise Plan.

The Professional Plan costs $99 per month, with push subscribers billed monthly at $3 per 1,000 subscribers. In-app messages are billed monthly at $3 per 1,000 impressions. Emails are billed at $3 per 1,000 messages sent, with up to 500,000 sends per month. (Contact us to discuss options if you’d like to send more than 500,000 emails per month.) SMS is currently available for free during an ongoing free trial. Professional Plans include even greater personalization capabilities through 20 Segments and 100 Data Tags.

One of the most popular components of our Professional Plan is our Journeys product. Professional users can create up to 3 OneSignal Journeys with a maximum of 6 steps each. With our Professional Plan, you’ll also unlock additional automation and personalization, advanced analytics and custom event tracking, and 24/7 prioritized support, in addition to all of our Free and Growth features. The Professional Plan can be purchased by credit card on a month-to-month basis. For users with audiences above 200,000 subscribers looking for volume-based pricing and premium support options, the Professional Plan can be purchased on an annual basis by contacting sales.

The OneSignal Enterprise Plan

The Enterprise Plan is an annual commitment for more mature businesses and use cases. It includes all the features we offer on our self-serve plans plus additional account management and customization support, such as Frequency Capping, a custom contract and SLA, and personalized support that is not available on the other plans. Enterprise Plans can activate 100 Journeys with a maximum of 100 steps for significant automation and personalization of the customer journey. This plan is for companies that want to take advantage of volume-based pricing for large subscriber/impression/send counts, or that are looking for customization and personalized support for their digital messaging. Enterprise customers also have the option to purchase an enhanced support package that can include a designated account manager and product team support. If you’re interested in learning more about an Enterprise Plan, please contact our sales team and we can help determine if this is the right plan for your business.

Channel Pricing Breakdown

Mobile Push Notifications & Web Notifications: Mobile and web push notifications are billed based on subscribers, which are people who have opted in to receive notifications from your app or website. On all of our plans, you can acquire unlimited web and mobile subscribers and send unlimited messages to them - but on our Free Plan, you can only message 10,000 web push subscribers at one time. Enterprise Plans are eligible to receive volume-based discounts depending on subscriber volume.

In-App Messages: Free Plan users can set one In-App Message live at any given time and access our basic In-App functionality. All of our advanced functionality (In-App Carousel, Automated In-App Sequences, and In-App Outcomes, HTML Editor) is available on all of our paid plans. In-App Messages are billed monthly based on impressions (the number of times a message is shown) at $3 per 1,000 impressions. Enterprise Plans are eligible to receive volume-based discounts depending on impression volume.

Email: Email is billed based on monthly email send volumes. Our Free Plan includes 5,000 email sends per month. Our Growth and Professional Plans are billed at $3 per 1,000 email sends with a maximum of 500,000 emails per month (although you can contact our team if you’re interested in sending more than that on a Growth or Professional plan). Enterprise Plans are eligible to receive volume-based discounts depending on send volume.

Customers on the Growth, Professional and Enterprise Plans have the option to either use OneSignal as their email provider or choose to integrate their existing eligible email account with OneSignal (we can integrate with Mailchimp (Mandrill), Sendgrid or Mailgun). Regardless of the option, users have access to the same intuitive email and omnichannel tools in the OneSignal dashboard at the cost of $3/1000 email sends.

SMS: We are currently offering an ongoing free trial of our SMS product for self-serve (Free, Growth, Professional) users. Enterprise Plans are eligible to receive volume-based discounts depending on send volume.

Our Commitment to Transparent Pricing

With OneSignal, there are no hidden charges for API calls, Data Exports, or sending large volumes of notifications. Those are included in all of our plans, and we have plan options to scale up or down as your business needs.

OneSignal strives to provide a world-class experience as a reliable and cost-effective partner that drives real value for our users, whether you are a marketer, developer, product manager, or small business owner. If you have a pricing question, you can check out our pricing page or please feel free to contact our sales team to talk through which plan is best for you.