Messaging Strategy Surge Takeaways: Game-Changing Retention Tips from the NFL, Microsoft GroupMe, and SignalFire VC Get the inside scoop from Surge San Francisco! Industry leaders like SignalFire's Josh Constine, the NFL’s Michael Lujan, and Microsoft GroupMe’s Christian Croft reveal their secrets to app marketing, retention, and real-time engagement.
Messaging Strategy How to Manage Email Unsubscribes A clear and effective unsubscribe strategy is a must-have component of a responsible and successful email marketing strategy.
Messaging Strategy How and Why to Replace No-Reply Email Addresses in Your Email Campaigns Marketing represents a conversation between a brand and its customers, and conversations are a two-way street.
Messaging Strategy How and Why to Set Up DMARC for Your Email Marketing While past email authentication protocols have worked wonders to ensure emails are reaching inboxes in an ethical way, DMARC is the next evolution marketers must be familiar with.
Messaging Strategy Maximizing Your ROI: The Power of Customer Retention in Uncertain Times A paradigm shift is underway, highlighting customer retention and engagement as crucial strategies to navigate uncertain times.
Messaging Strategy Understanding the Modern Data Stack Is the modern data stack a necessary deconstruction of traditional CDPs or merely an overly complicated smorgasbord of integrations?
Messaging Strategy How to Optimize Emails for Dark Mode If you’re attempting to build Dark Mode functionality into your email development, this guide will help you implement code, avoid common limitations, and optimize emails for Dark Mode.
Messaging Strategy Four Ways to Use the OneSignal Integration with HubSpot to Boost Engagement Across Channels Here’s how marketing, sales, and product teams at B2B or B2C companies can use OneSignal with HubSpot to build and trigger mobile and web push notifications.
Messaging Strategy How to Write Better CTAs Join us for a look at how to fine-tune CTAs within your marketing strategy to drive clicks and capitalize on your campaigns.
Messaging Strategy User Insights Unleashed: Tapping Into User Communities For UX Research These UX research tips can save you time and deepen your connection with and understanding of your users.
Messaging Strategy 10 Tips for Creating Engaging and Rewarding In-Game Challenges These 10 tips for creating engaging in-game challenges will ensure your mobile game wins big where it counts: player satisfaction.
Messaging Strategy Deep Linking Best Practices With the correct approach, you can harness the potential of deep linking to boost user engagement, drive conversions, and make your app much more discoverable in the process.
Messaging Strategy 6 Powerful In-App Messaging Use Cases & Examples In-app messages can improve app retention rates by over 25%, and we’re going to walk through some of the most impactful use cases where they can make the biggest splash within your messaging strategy.
Development Everything Game Developers Need to Know about Push Notifications and Customer Messaging How game developers should use push notifications and other channels on iOS and Android to re-engage and retain players.
Messaging Strategy Email Segmentation Best Practices Your email list is not one singular entity, but a collection of diverse audiences who all require different paths to their inbox. You don’t want to be reaching everybody with the same message — instead, focus on reaching the right people with the right message.
Messaging Strategy 10 Best Practices for Writing Effective ChatGPT Queries in Marketing Learn the unspoken rules, limitations, and strengths of ChatGPT to use it to the greatest effect.
Messaging Strategy 4 Ways to Use ChatGPT to Enhance Your Customer Engagement Strategy Figuring out how to use generative AI responsibly, effectively, and efficiently can be tricky..earn some simple tips to get started!
Messaging Strategy How to Clean an Email List If left unchecked, a congested email list eventually becomes merely a collection of uninterested, dormant, or inactive recipients. A clean email list increases the deliverability of your email campaigns in a variety of ways.
Messaging Strategy Message Personalization Best Practices Personalized messaging can be implemented in almost every facet of your marketing strategy and has been proven to improve open rates, nurture engagement, drastically boost app retention, and build lasting trust with customers.
Messaging Strategy What to Consider When Switching Messaging Providers The more critical you are upfront of your provider’s capabilities and limitations, the less time you’ll spend recouping churned users and pulling your hair out with the mother of all buyer remorse headaches.
Acquisition & Retention Understanding and Combating User Churn It’s the number one reason that mobile apps struggle to grow and we’re going to show you how to proactively anticipate your users’ needs to overcome it.
Messaging Strategy 4 Most Effective Player Retention Hacks for Mobile Games Use these powerful tactics to drive player engagement, loyalty, and LTV.
Messaging Strategy What Does Mobile-First Mean? In the launching process of “Ready, Aim, Fire,” we’re honing in on that pivotal second step and exploring what it means to adopt a mobile-first approach for your business.
Messaging Strategy Guide to Understanding Mobile User Lifetime Value (LTV) If users are your app's lifeblood, calculating your LTV is a way to run bloodwork and uncover the value of your user base.
Messaging Strategy What is a PWA? Learn how progressive web apps work and the unique benefits of launching a PWA.
Messaging Strategy How to Calculate Customer Acquisition Costs (CAC) for Mobile Apps Learn how to analyze your marketing spend, calculate your CAC, and use this metric to make data-driven decisions that will drive growth for your mobile app.
Messaging Strategy What is Paid Mobile User Acquisition? Paid mobile user acquisitions involves using paid advertising to attract new users to your mobile app. Learn more about the strategy and benefits.
