Messaging Strategy 3 Ways to Automate Abandoned Cart Notifications We know reducing abandoned carts is the easiest way to instantly boost your bottom line. But how specifically do you do that with web and mobile push notifications? Here are 3 ways...
Messaging Strategy Best Practices for News Publications: Push Notification Frequency & Content According to a survey of 30 outlets with mobile apps, push notifications sent by news publishers are up 16% this year. Here are the five biggest takeaways from the report to help you increase open rates and conversion.
Messaging Strategy Optimizing Notification Timing As part of the Insight Data Science Program, I worked with OneSignal to tackle one of their data problems. OneSignal was kind enough to invite me to do a guest post here to quickly...
