If you're a mobile-focused business, your users are flooded with dozens of notifications on multiple devices, and all before breakfast. As a result, they have become more marketing-savvy than ever and can absolutely tell when they are engaging with vanilla messaging designed without forethought.

As we approach the holiday season (can you feel the tsunami of Black Friday notifications beginning to swell?), mobile message personalization takes center stage as the primary difference-maker in kindling a meaningful user experience.

We thought it was perfect timing to create a mobile-focused blueprint for delivering custom app messaging that resonates with each user, rather than any user. There are countless ways to personalize your app messaging – think of this as just getting some of the answers to the test ahead of time.

Unlock Your Personalization Companion

What is the Personalization Companion?

The Mobile Personalization Companion is a guide dedicated to personalization strategies for push notifications, in-app messages, SMS, and emails.

The guide illustrates six personalized messaging examples for the following mobile app verticals:

  • eCommerce
  • Gaming
  • Fintech
  • Health & Fitness
  • Media/Entertainment

However, the strategies laid out in this guide apply equally to (and can be adapted for) just about any mobile-focused industry today. The important thing is, you are generating a unique experience for your users based on their in-app behavior, purchase history, and/or demographics.

How to Use the Personalization Companion

We’ve tried to make things as easy as possible by splitting the guide into 3 sections.

Section 1: Best Practices & Quick Wins

First, take 60 seconds and review the building blocks of message personalization. Need a refresher on message segmentation strategies or examples of user onboarding sequences? We’ve included links within the guide to send you directly to additional resources.

Section 2: Under the Hood

This section is a brief review of what is required within the back end of your messaging platform to achieve personalized campaigns at scale. Here you will learn more about data tags, localization, liquid syntax, and more.

Section 3: Personalized Messaging, by Industry

This is the good stuff! For each app vertical, we’ve laid out dedicated examples (across all channels) that not only share unique approaches for tailoring custom messages but also show you actual examples of what these messages should look like if executed correctly.

Study these examples, compare them to your current messaging strategy, and steal inspiration to take your campaigns beyond the confines of the “cookie-cutter” notifications users have grown bored with.

As a bonus, we’ve included case studies highlighting a real brand from each vertical and how they leverage personalized messaging to achieve tangible results.

Now is the Time to Start Personalizing!

Whether you’re in FinTech, Food Service, or your own niche vertical… we hope these personalization strategies help unlock a whole new realm of possibilities for your messaging campaigns.

Get the Personalization Companion

The #1 Choice for Building User Relationships

At OneSignal, we don’t make omnichannel messaging tools, we give brands the means to create healthier brand-user relationships. Like any relationship, it begins with proving to your recipient that you are invested in their wants, needs, and behaviors.

On the fence? Test us out for free and learn why one in every five apps chooses OneSignal to engage their customers with messaging made personal.

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