The Mobile Personalization Companion
A “one-size-fits-all” approach ends up fitting no one at all. This guide illustrates exactly how to personalize your mobile messaging for maximum impact, with custom examples for different app categories.
What's inside
Quick wins
Best practices & resources to achieve rapid results with omnichannel personalization
Mechanisms of personalization
Understand the tools you need to create truly unique user experiences at scale
Personalization by industry
Find your vertical & start elevating each customer touchpoint with a personal touch