Messaging strategy The Six Most Powerful OneSignal Integrations From subscriptions to product analytics, these six integrations make OneSignal a flexible powerhouse for mid-market mobile brands.
Messaging strategy A Timeline of Push: What Users Expect in 2025 (and Beyond) From novelty to necessity, push has mirrored user expectations—and the lessons of its evolution reveal how to engage users today and tomorrow.
Messaging strategy Can Live Activities Save Real-Time Mobile Games from Churn? For real-time games, downtime kills retention. Here’s how Live Activities can keep players engaged between sessions and reduce churn.
Messaging strategy The New Conversion Funnel: Why RCS is Your Best Bet for Mobile ROI RCS messaging is transforming the mobile conversion funnel. Learn why it’s the future of text-based marketing and a revenue game-changer.
Messaging strategy 6 Ways to Motivate Players Beyond Rewards: Mobile Gaming Psychology in Action See why smarter messaging—not more prizes—is key to mobile game retention & player growth. Learn the 6 motivators that work.
Messaging strategy Why Most Push Notifications Go Unread (and What to Do About It) Explore the psychology, data, and strategies behind unread push notifications AND how to fix them before your users churn.
Messaging strategy 10 Tips for Creating Engaging and Rewarding In-Game Challenges These 10 tips for creating engaging in-game challenges will ensure your mobile game wins big where it counts: player satisfaction.
Messaging strategy Rethinking ‘Inactive’—Why Your Quiet Users Might Still Be Valuable Not every "silent" user has churned! Learn how to spot and unlock hidden value in your app's quietest segments.
Messaging strategy 4 Most Effective Player Retention Hacks for Mobile Games Use these powerful tactics to drive player engagement, loyalty, and LTV.
Messaging strategy The Secret Ingredient in High-Converting Journeys: Behavioral Signals Great mobile journeys don’t convert by luck, they convert by design. Here’s how behavioral signals can make the difference.
Messaging strategy An Open Letter From Your Ignored Push Notification "Me, spammy SMS, and tone-deaf email sit around in a circle and talk about how much we don’t need your attention. It’s super healthy actually."
Messaging strategy RCS vs. WhatsApp Business: When to Choose Each for Your Messaging Strategy Explore the strengths of RCS and WhatsApp Business to optimize your customer engagement strategy across different markets.
The Best Retention Strategy for You—Based on Your Actual Marketing Role A map for unlocking the most impactful omnichannel strategies based on your exact role, so you can do more of what moves the needle.
Messaging strategy WWDC 2025: New Release Recap & Why iOS 26 Matters for Mobile Engagement Explore the major iOS 26 announcements from WWDC 2025 and their implications for mobile brands and developers.
Messaging strategy How to Get Approved for RCS: 5 Tips to Streamline the RCS Approval Process Ready to apply for RCS messaging? These expert tips will help you streamline the approval process, avoid common pitfalls, and get launched faster with OneSignal.
You’ve Built the Feature… Now Make Sure it Sticks Learn how to boost adoption of newly launched app features using smart, personalized, and timely messaging strategies.
Messaging strategy RCS Approval: Which Carriers Support it & How to Get Access RCS is transforming text marketing with rich, branded messaging. Here’s what to know about carrier approval and sending RCS campaigns successfully.
Messaging strategy The Lifecycle Audit: 6 Silent Killers of Mobile Retention Retention doesn’t fail loudly, it erodes quietly. This post exposes six overlooked pitfalls sabotaging your mobile app’s lifecycle strategy.
Messaging strategy Inside RCS: How the Messaging Ecosystem Really Works Curious about how RCS messaging actually works behind the scenes? This post breaks down the ecosystem—from tools to carriers.
Messaging strategy Microsoft Outlook’s New Email Sender Requirements: What You Need to Know (and Do) Learn what Microsoft’s new email sender requirements mean for your deliverability & how to stay compliant.
Messaging strategy How Mobile Games Maximize Revenue & LTV from High Rollers VIP players drive major revenue in mobile games—but they’re also the most at risk of churn. How do you maximize their lifetime value & keep them coming back for more?
Messaging strategy 8 Questions to Test Your Mobile Retention Strategy Feeling stuck in a retention rut? These 8 questions will help mobile marketers and developers rethink engagement and build long-term user loyalty.
Messaging strategy What to Know About Android Live Updates: Prep Guide for Marketers & Developers This guide breaks down Android Live Updates, how they work, and how mobile marketers and developers can use them to drive retention in real time.
Messaging strategy RCS Marketing Examples: Use Cases & Best Practices Discover how brands are using RCS messaging to create personalized, interactive mobile experiences that drive conversions.
Messaging strategy What is the Difference Between SMS and RCS? RCS is transforming mobile marketing by replacing generic SMS with branded, interactive messages to engage users in new ways.
Messaging strategy How Food & Travel Apps Engage with Location-Based Notifications Food & travel brands that harness location-based notifications can drive higher engagement and boost conversions by delivering geotargetted messaging.
Messaging strategy Scaling With Automation: Wins For SaaS and Smart Device User Journeys See how SaaS and smart device brands can overcome common growth challenges by leveraging automation to deliver personalized, scalable user journeys.
