About Brian Wisniach

Most retention problems aren’t caused by bad products... they’re caused by bad choices presented to users. Learn how to design your messaging for decisions that lead toward long-term loyalty.

Holiday messaging has evolved! Your users now expect every touchpoint to be fast, rich, and personal. Learn how RCS helps mobile marketers create verified, interactive, and high-performing campaigns that stand out during the busiest shopping season of the year.

From subscriptions to product analytics, these six integrations make OneSignal a flexible powerhouse for mid-market mobile brands.

From novelty to necessity, push has mirrored user expectations—and the lessons of its evolution reveal how to engage users today and tomorrow.

For real-time games, downtime kills retention. Here’s how Live Activities can keep players engaged between sessions and reduce churn.

RCS messaging is transforming the mobile conversion funnel. Learn why it’s the future of text-based marketing and a revenue game-changer.

See why smarter messaging—not more prizes—is key to mobile game retention & player growth. Learn the 6 motivators that work.

Explore the psychology, data, and strategies behind unread push notifications AND how to fix them before your users churn.

These 10 tips for creating engaging in-game challenges will ensure your mobile game wins big where it counts: player satisfaction.

Not every "silent" user has churned! Learn how to spot and unlock hidden value in your app's quietest segments.

Use these powerful tactics to drive player engagement, loyalty, and LTV.

Great mobile journeys don’t convert by luck, they convert by design. Here’s how behavioral signals can make the difference.

"Me, spammy SMS, and tone-deaf email sit around in a circle and talk about how much we don’t need your attention. It’s super healthy actually."

Explore the strengths of RCS and WhatsApp Business to optimize your customer engagement strategy across different markets.

A map for unlocking the most impactful omnichannel strategies based on your exact role, so you can do more of what moves the needle.

Explore the major iOS 26 announcements from WWDC 2025 and their implications for mobile brands and developers.

Ready to apply for RCS messaging? These expert tips will help you streamline the approval process, avoid common pitfalls, and get launched faster with OneSignal.

Learn how to boost adoption of newly launched app features using smart, personalized, and timely messaging strategies.

Retention doesn’t fail loudly, it erodes quietly. This post exposes six overlooked pitfalls sabotaging your mobile app’s lifecycle strategy.

Curious about how RCS messaging actually works behind the scenes? This post breaks down the ecosystem—from tools to carriers.

Learn what Microsoft’s new email sender requirements mean for your deliverability & how to stay compliant.

VIP players drive major revenue in mobile games—but they’re also the most at risk of churn. How do you maximize their lifetime value & keep them coming back for more?

Feeling stuck in a retention rut? These 8 questions will help mobile marketers and developers rethink engagement and build long-term user loyalty.

This guide breaks down Android Live Updates, how they work, and how mobile marketers and developers can use them to drive retention in real time.

Discover how brands are using RCS messaging to create personalized, interactive mobile experiences that drive conversions.

RCS is transforming mobile marketing by replacing generic SMS with branded, interactive messages to engage users in new ways.