The Power of Customer Retention During Uncertain Times

Learn how improving retention by a small margin can give you a big boost in an economic downturn

Inside the Episode

Episode 51 delves into the importance of customer retention during economic downturns. We discuss how minor retention improvements can significantly impact user lifetime value (LTV) and how small business improvements can lead to revenue gains of 25% to 90% over time. Learn what three core customer journeys you can create that will move the customer retention needle — onboarding, re-engagement, and post-purchase.

OneSignal's State of Customer Messaging Report 2023 is referenced often in this episode. Download the report here.

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