OneSignal vs. Leanplum: What's the Difference?

Choosing between OneSignal and Leanplum? Find out how our products, features, and philosophies compare.

Watch a OneSignal Demo

A High-Level Comparison

The charts below give a high-level comparison of our channels, features, and pricing.






  • Mobile Push
  • Web Push
  • In-App Messaging
  • Email
  • App Message Inbox





  • Free Plan: for small teams, offered for free (with unlimited mobile subscribers and up to 10k web subscribers)

  • Growth Plan: for scaling startups, starting at $9/month (with additional cost for push subscribers and volume of in-app, email, & SMS)

  • Professional Plan: for high-growth teams, starting at $999/month (with additional cost for push subscribers and volume of in-app, email, & SMS)

  • Enterprise Plan: for scaled companies who need total control, support, and advanced functionality (with custom pricing and volume-based discounting)


  • No Free Plan
  • Leanplum's pricing is not available publicly



Key Features


  • Omnichannel user segmentation and targeting with easy to implement Data Tags and Journeys builder tool

  • Flexible message automation and retargeting options based on user milestones and behavioral triggers

  • A/B testing

  • In-App customizations such as Carousels & Surveys

  • Ready-to-use in-app message templates for push permission prompts, welcome messages, new feature announcements, promotions, and app store rating requests — no coding required

  • Confirmed Delivery feature tracks when a device successfully receives a notification or turns off notification permission

  • Advanced performance analytics allow you to track ROI and optimize your campaigns for better engagement

  • Turn-key email integration with SendGrid, Mailgun, and Mandrill.

  • Free list uploads and data exports

  • Free unlimited API access

  • Intelligent Delivery feature uses AI to determine optimal send time for each user

  • Rich media support


  • Omnichannel user segmentation and message personalization
  • Message automation and retargeting.
  • A/B testing
  • Limited in-app message customizations
  • No confirmed delivery tracking
  • Basic performance analytics
  • Email setup requires the support of a Certified Software Manager (CSM)
  • Monetization Ad Feeds
  • Drip & Trigger Campaigns
  • Pushnomics Machine Learning

Ready to Get Started with OneSignal?

Try Us for Free Reach Out to Us

Why onesignal types of sdks for developers

Set Up for Success

Our extensive documentation library, powerful SDKs, and dynamic integrations make it easy to start sending messages in a matter of hours and quickly reap the benefits of our platform. Although Leanplum offers a variety of messaging channels, the labor-intensive onboarding process can delay implementation and prolong how long it takes to derive value from the product. In addition, their product requires considerable training to use and their documentation is limited, which is why customers rank OneSignal higher than Leanplum for ease of use and setup.

Api powerful apis for all you need

Flexible API

Our API capabilities go above and beyond. Our API offers a powerful way to personalize and scale messaging and build effective user engagement strategies. Our users enjoy our API features including free data uploads and exports, detailed analytics tracking, real-time data filtering, and more. In addition, we provide detailed code examples in every common programming language.

Analytics track message outcomes

Fast & Dependable Message Delivery

We hold ourselves to high standards around message reliability and delivery. In addition to tracking sent messages, we track Confirmed Delivery and Direct and Influenced Opens to ensure that you’re understanding the full picture. Leanplum lacks quality assurance features for messages and users do not have the ability to preview messages before they send them. In addition, their limited reporting framework can make it difficult to understand if messages have been delivered or delayed, or how many messages were sent in a given time frame.

Versatile In-App Customizations

With our built-in message customization options, it’s easy to execute and optimize your messaging strategy with minimal effort and development resources.

Our in-app messaging solution is a comprehensive product that includes multiple call-to-action (CTA) buttons, banners, and Carousel cards that can be used for onboarding sequences and user surveys. Our drag and drop functionality makes it easy for non-technical users to create and customize messages in minutes. In contrast, Leanplum has limited in-app customizations, so users must hard code messages to customize message content beyond the limited templates offered.

Proven Track Record of Quality

We're proud to be the most trusted messaging and engagement solution and have earned the trust of thousands of customers around the globe.

  • We are the market leader in both web push and mobile push, used by over 300,000 sites and in over 250,000 active apps. In comparison, Leanplum is installed in less than 2,000 SDKs and is used by only a couple hundred sites.
  • OneSignal outscores Leanplum in all major G2 categories, including ease of use, ease of setup, quality of support, ease of doing business with, and product direction.
  • OneSignal has over six times more reviews on Capterra than Leanplum.
Andrew Baltazar
OneSignal had all the features we needed out of the box, could deliver messages across both web and mobile, and presented a leaner workflow. It was a no brainer.
Andrew Baltazar

Director of Product, Engagement, and Apps

Top Brands Choose OneSignal Over Leanplum

Ready to Get Started with OneSignal?

Try Us for Free Reach Out to Us