The Case of the Missing Users: Your Mobile Re-Engagement Toolkit

Re-kindling engagement with inactive users can feel like dusting off the marketing cold case files. You finally have an actionable resource to maximize the lifetime value of your users and drive retention through meaningful re-engagement campaigns.

The Case of the Missing Users: Your Mobile Re-Engagement Toolkit

The Debrief

Navigating Your Toolkit for Maximum Impact

This toolkit includes templates, articles, videos, and unique guides. Each resource is carefully curated to empower you to resurrect meaningful relationships and keep users invested in your brand long-term. Work through each section of the toolkit to extract maximum value from these essential assets.

The Stakeout

Targeting the Right Users for Re-Engagement

User Journey Mapping Template

User Journey Mapping Template

Begin your expedition by laying the groundwork for success. Map out your user journey, identifying key touchpoints and strategic moments.
How Your User Journey Can Inform Your Engagement Strategy

How Your User Journey Can Inform Your Engagement Strategy

This guide breaks down three unique engagement strategies for each and every one of the stages in the user journey.
*Exclusive* A Field Guide to Mobile User Reactivation

*Exclusive* A Field Guide to Mobile User Reactivation

Uncover your lost user segments and get a quick insight into how to win them back (with examples!)

The Investigation

Timing is Everything

Re-Engaging Users After Mobile App Downtime

Re-Engaging Users After Mobile App Downtime

Dives into the nuances of navigating a mobile app shutdown. Can setbacks really be turned into re-engagement opportunities?
The Challenge of Over-Messaging

The Challenge of Over-Messaging

There CAN be too much of a good thing. Take notes, because this video explores how personalized, well-timed messaging can avoid user message fatigue.

The Recovery

How to Win Users Back

7 Real-World Push Notification Examples to Drive Re-Engagement

7 Real-World Push Notification Examples to Drive Re-Engagement

Push notifications… everyone thinks they can do them, but few can do them well. Learn from these stellar push examples to re-engage with confidence.
Reactivation Email Campaigns: Strategies for Bringing Dormant Users Back

Reactivation Email Campaigns: Strategies for Bringing Dormant Users Back

Email is a low-cost, must-have channel to restore user relationships and boost retention — this article tells you exactly how to make the most of it.
*Exclusive* Video: How to Set up a Re-engagement Campaign in OneSignal

*Exclusive* Video: How to Set up a Re-engagement Campaign in OneSignal

This two-minute video walks through how to set up your first cross-channel re-engagement campaign within our intuitive OneSignal Journeys builder.