This word literally means all channels. It is an eCommerce marketing term relating to a type of retail or digital experience that integrates different channels available to consumers (e.g., online, in a physical store, or by phone). Compared to multichannel marketing, “omnichannel” is typically used to suggest a marketing approach in which content and communication are tailored to specific channels and touchpoints along the customer journey. In contrast, multichannel messaging often refers to sending the same message (ex: a 20% off promotion) over multiple channels.
Learn more about the difference between an omnichannel and a multichannel marketing strategy.