Lifetime value, or LTV, is a metric used to estimate the average revenue a user or customer will generate over the course of the total time they spend using your app, product, or service.
LTV is a vital metric within mobile marketing that synthesizes historical purchase data into a singular number, effectively quantifying user value. Mobile marketers use LTV to determine how much money to allocate towards user acquisition, unlocking detailed and profit-driven optimizations for in-app purchases and in-app advertising.
Measuring LTV can directly improve acquisition forecasting, boost retention, drive repeat purchases, and help you target high-quality users who drive the most revenue to your app.
OneSignal leverages deep user segmentation and customizable push notification flows to focus your mobile marketing strategy on the users most likely to boost your ROI.