Email compliance describes the laws and regulations in place to protect private user data and help prevent email scams.
As a business sending email marketing campaigns to your users, it’s important to stay up to date with the latest email compliance laws to avoid paying severe fines.
Email compliance regulations primarily dictate who you’re allowed to email, how your recipients can opt-out, and what information you must include in your emails.
Remember, email compliance is only a small part of a finely-tuned email marketing machine. Looking for one place to implement all other email best practices? The OneSignal Ultimate Guide to Email Optimization lays everything out for you.