Deep linking is a technique that allows users to navigate directly to a specific page within a mobile app, instead of just the app's homepage. With deep linking, a link can be created that takes the user directly to a specific screen or content within the app, rather than just launching the app's homepage.
Deep linking works by assigning a unique URL or URI to each screen or piece of content within the app. When a user clicks on a deep link, the app is launched and the user is taken directly to the specified screen or content.
Deep linking can be a powerful tool for mobile app developers and marketers, as it allows them to create targeted links that can drive users to specific areas within the app. This can help improve user engagement and retention, as well as drive conversions and revenue.
Deep linking can be used in a variety of ways, such as to:
- Promote specific features or content within the app
- Drive users to complete in-app actions or purchases
- Provide personalized experiences for users based on their previous interactions with the app
- Improve app discoverability and user acquisition by allowing users to find and access specific content within the app more easily.
Overall, deep linking is an important technique for mobile app developers and marketers to consider as part of their overall user acquisition and engagement strategy.