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Deep Linking Defined

Deep linking is a technique that allows users to navigate directly to a specific page within a mobile app, instead of just the app's homepage. With deep linking, a link can be created that takes the user directly to a specific screen or content within the app, rather than just launching the app's homepage.

Deep linking works by assigning a unique URL or URI to each screen or piece of content within the app. When a user clicks on a deep link, the app is launched and the user is taken directly to the specified screen or content.

Deep linking can be a powerful tool for mobile app developers and marketers, as it allows them to create targeted links that can drive users to specific areas within the app. This can help improve user engagement and retention, as well as drive conversions and revenue.

Deep linking can be used in a variety of ways, such as to:

  • Promote specific features or content within the app
  • Drive users to complete in-app actions or purchases
  • Provide personalized experiences for users based on their previous interactions with the app
  • Improve app discoverability and user acquisition by allowing users to find and access specific content within the app more easily.

Overall, deep linking is an important technique for mobile app developers and marketers to consider as part of their overall user acquisition and engagement strategy.

How to Use it in a Sentence

Deep linking can be used to help generate feature engagement and help users get more value from an app.

Common FAQs

Deep linking works by assigning a unique URL or URI to each screen or piece of content within the app. When a user clicks on a deep link, the app is launched and the user is taken directly to the specified screen or content.

Deep linking can be a powerful tool for mobile app developers and marketers, as it allows them to create targeted links that can drive users to specific areas within the app. This can help improve user engagement and retention and drive conversions and revenue. Deep linking can also be used to provide personalized experiences for users based on their previous interactions with the app.

By allowing users to navigate directly to specific screens or content within the app, deep linking can help users find and access the information they need more quickly and easily. This can increase user engagement and retention, as users are more likely to continue using the app if they can find what they need quickly and easily.

Deep linking can be used to drive conversions and revenue by allowing marketers to create targeted links that take users directly to specific products or features within the app. This can help increase the likelihood that users will complete in-app actions, such as making a purchase or subscribing to a service.

Some common use cases for deep linking in mobile app marketing include driving users to specific products or features within the app, providing personalized experiences for users, improving app discoverability and user acquisition, and tracking the effectiveness of marketing campaigns.

OneSignal provides built-in deep linking support for a variety of messaging channels, including mobile and web push notifications, email, and SMS. Learn more about what makes our solution unique and why we've earned the trust of millions of marketers, product managers, and developers worldwide.

For more technical information on deep linking, view our deep linking documentation.

Getting started with implementing deep linking in your mobile app involves first determining your goals and identifying the specific screens or content within the app that you want to link to. From there, you can implement deep linking using an engagement platform like OneSignal that's compatible with your app and track the results of your campaigns to optimize for success.