Inside Seekapa's best-of-breed approach to engagement

Trading is complex, but Seekapa makes it easier by giving traders the knowledge and tools they need to make confident moves in the market. For their portfolio of trading brands, keeping users engaged and converting at every step of the customer journey is critical to long-term growth.

Before OneSignal, Seekapa relied on an industry-specific messaging and analytics provider. The system worked for simple broker journeys but fell short in key areas:

• Limited flexibility: Journeys couldn’t adapt to customer behavior outside of messaging. For example, Seekapa wanted to target customers who logged in frequently during the past month but hadn’t returned in over a week—yet their old system made that kind of event-based segmentation technically difficult to achieve.
• Scaling issues: Supporting non-broker brands like trading academies required heavy R&D lifts.
• Slow execution: Engineering was needed for even small integrations, creating roadblocks.

For a fast-moving trading environment, these limitations meant missed opportunities to engage, convert, and retain high-value customers.

Seekapa, a worldwide leading CFD broker, in collaboration with Jutomate’s data solutions consultants made a strategic shift to a best-of-breed architecture: 

• Amplitude for event-based analytics and segmentation.
• OneSignal for customer journeys and omnichannel messaging—everything from sending push, email, SMS, and in-app messages to triggering CRM actions like alerting call center agents, crediting trading accounts, adding trial signal packages, and registering customers for academy courses.

Together, the platforms created a powerful ecosystem where Seekapa's marketing team could quickly launch campaigns, personalize journeys around real user behavior, and seamlessly integrate actions with CRM systems.

With OneSignal, Seekapa turned trading insights into timely, personalized engagement across brands.

For instance, if a customer clicks a push notification about a stock they haven’t engaged with before, Seekapa automatically segments them for future stock-specific messages and alerts a call center agent to offer a tailored resource, like an ebook. This level of behavioral targeting has helped Seekapa convert more leads and deepen engagement.

Another recent upgrade to Seekapa's engagement strategy has been their use of OneSignal’s Custom Events. With it, they can now build journeys with multi-dimensional logic that respond in real time to market shifts.

For example, when the price of gold began climbing to new highs, Seekapa triggered alerts for customers who had previously shown interest in gold trading. At the same time, call center agents were automatically notified to reach out to those specific customers. The journey then waited up to 24 hours for confirmation of a call. If no call occurred, a high-priority alert was escalated to the call center manager.

This kind of event-driven workflow allows Seekapa to connect traders with relevant insights the moment opportunities arise, while keeping internal teams aligned and proactive.

That level of personalization doesn’t just improve engagement, it directly drives conversions:
 

Conversion growth


• +8% improvement in lead-to-purchase conversion rates for online brokers
• +25% lift in trial course registrations for academy brands

Operational efficiency


• +60% CTR on call center alerts, driving faster agent adoption
• +15% more unique customer calls per day per agent
• Seekapa's automation doesn’t clock out when their call center does. Targeted messaging sent when call centers are inactive have lifted purchases by 15–20%, extending the reach of their sales efforts and keeping conversions active 24/7.

Customer retention


• High-performing campaigns nudging customers toward risk management tools
• AI-generated trading summaries ranking among top engagement drivers

With OneSignal and Amplitude powering their engagement strategy, Seekapa has built a scalable system for growth. What began as a need for more flexible journeys has evolved into an ecosystem that helps every brand in their portfolio convert leads, retain customers, and empower call center teams with real-time insights.

The result is measurable gains in conversion, efficiency, and retention—outcomes that position Seekapa to keep compounding value over time. By investing in the right architecture, they’ve secured a stronger position in an industry where every interaction counts.