The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 21 welcomes Eva Wei, OneSignal's Product Marketing Manager to discuss the launch of SMS functionality and why this is an important channel for customer messaging.
Eva joined OneSignal earlier this year after leading customer journey at consumer startup Shift, bringing a wealth of customer messaging experience. She discusses the importance of real-time and permanence with SMS, the value of multi-channel, and specific use cases for SMS.
Eva explains that "SMS have the highest open rates of the marketing channels" making it an important part of the customer messaging mix. As it relates to use cases, she discusses commerce use cases (coupons, tickets), and any instance where a message needs to be accessible multiple times and in the future.
Please listen to the podcast to hear more of Eva's insights, and if you're interested in reading more check out OneSignal SMS offering.
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