Fast time to value and ease-of-use are essential to working effectively and driving results, especially when your business is in a crowded market. At OneSignal, we understand the importance of empowering our users to engage their customers. We continue to focus on creating a superior product that anyone can implement quickly and grow with over time. This past quarter, we've introduced robust new features that enable you to schedule campaigns with precision, streamline your workflow, and maximize the impact of your messaging—all to help you connect with your audience in more meaningful ways.
Here are a few highlights from our releases in the past quarter:
Understand and act on your data with Event Streaming
Companies are continuing to modernize their data stacks and need to centralize their data across tools to analyze and optimize their strategy. Now, you can export message event data to your data warehouse in real time. Track how users are interacting with your messaging to optimize your campaigns based on user behavior. Discover how to make better data-driven decisions with Event Streams.
Act on user responses with SMS keywords
Amplify your SMS marketing efforts with our new keyword feature. Create custom keywords to capture audience responses and trigger automated responses in real time. Unlock two-way SMS messaging for important use cases, including promotions, appointments, customer feedback, and more to engage subscribers and drive meaningful conversions.
Be confident in your send with message test & preview
Before going live with a campaign, make sure that what you’re building is what you want to send. Pick a test user and see how the content personalization renders with their data. Using data tags, dynamic content, or custom data? Preview how API-triggered messages such as order confirmations or account updates will look without having to rely on developer resources. See exactly how your message will appear before sending.
Enhance security with rich authentication keys
OneSignal now offers new and improved API authentication keys to enhance the security of your applications. With these keys, only trusted sources can interact with your OneSignal apps via our API, ensuring that your communications remain safe and reliable. Create IP allowlists and multiple keys to seamlessly rotate without any service disruption. Make sure you’re using the latest authentication methods.
Analyze data trends
Gain deeper insights into your messaging performance. Your custom outcomes export data now includes historical trends, making it easier to analyze and share results with your team. Dig deeper into the numbers and see the impact of your campaigns in the data.
An updated dashboard for a better user experience
We've revamped the settings page for our messaging channels, making it easier than ever to manage your messaging preferences. This centralized hub allows for streamlined adjustments across all communication channels, enhancing operational efficiency.
Move to the new HubSpot integration
The previous integration in the HubSpot app marketplace is being deprecated, and OneSignal is rebuilding the integration for a more streamlined experience. The new integration is hosted by OneSignal and continues to allow for seamless management of messaging channels from the HubSpot platform. This integration empowers you to create more cohesive marketing campaigns that leverage the strengths of both platforms.
We’re continuing to build the necessary tools to empower your marketing efforts and drive impactful customer engagement. Test out these new features today, and discover how they can transform your marketing efforts in the upcoming months. See even more features and improvements in our changelog.
If you’re ready to get started with OneSignal, please reach out to our sales team, who can consult on what makes sense for your business. Want to jump right in? Get started on your own for free by creating an account and visiting our extensive documentation.
