What’s New: Intelligent Journeys, Smarter Messaging

At OneSignal, we’re committed to helping businesses create magical, impactful customer messaging experiences with ease. We’re thrilled to announce our largest-ever release, over 25 new features and enhancements designed to make your engagement strategies smarter, more intuitive, and more effective than ever before.

Our Spring 2025 release is all about Intelligent Engagement—using data and automation to simplify how you connect with your audience across push, email, SMS, and in-app messaging. From intelligently optimized journeys to actionable insights, these updates empower you to deliver personalized experiences that drive measurable results, all while making your workflows effortless. Ready to dive in? Let’s explore the highlights of these transformative releases.

Amplify your SMS strategy with keyword automation

SMS just became a lot smarter with our new keyword automation features, designed to deliver personalized conversations at scale. Here’s how:

• Instant Replies with Keywords: Set up automatic replies for keywords like "20OFF" to provide an instant promotional code, keeping users engaged and informed.
• Smart Segmentation for Non-Subscribers: If a user texts an unrecognized keyword, send a friendly message encouraging them to subscribe or learn more. Segment replies based on subscription status to capture new subscribers while delivering the right message.

With smarter keyword automation, your SMS campaigns become more responsive and effective, driving higher engagement and more sign-ups.

Elevate your email strategy with Intelligent Delivery

We’ve supercharged our email capabilities with three powerful updates that make your campaigns more intelligent, flexible, and user-friendly:

• Intelligent Delivery for Email: Already a game-changer for push notifications, our intelligent delivery feature now optimizes email send times based on each user’s unique behavior patterns. Reach users when they’re most likely to engage, with bot opens filtered out for accurate, human-focused insights.
• Multi-Domain Sending: Manage multiple domains within OneSignal to keep marketing and transactional emails separate, maintain distinct sender identities for different brands, and boost your sender reputation.
• Easily Find and Select the Right Templates with Visual Previews: Our updated template library now includes visual previews, making it effortless to browse, select, and customize the perfect email template for your campaign. Save time and ensure your emails look stunning every time.

These intelligent enhancements put you in control, helping you connect with users at the right moment with the right message.

Unlock deeper insights with new data tools

Data-driven decisions are at the heart of intelligent engagement. We’ve introduced three new tools to help you measure, analyze, and optimize your messaging strategy:

• Engagement Trends Dashboard: Monitor how users interact with your messages across push, email, and SMS from a single, user-friendly dashboard. Track click-through rates, unsubscribes, and more in real-time to fine-tune your campaigns for stronger results.
• Enhanced In-App Message Analytics for Event Streams: Dive deeper with insights into specific button clicks, image engagement, and page-by-page performance within an IAM flow via Event Streams. Use these actionable insights to create more effective in-app experiences.
• BigQuery & Databricks Data Export: Seamlessly export your OneSignal data to BigQuery or Databricks for advanced analysis, enabling you to integrate engagement metrics with your broader data ecosystem and uncover deeper insights.

With these tools, optimizing your engagement strategy has never been easier.

A milestone in accelerating customer value

In Q1, we marked a major milestone for OneSignal: we shipped over 25 new features and enhancements, the largest number of updates we’ve released in a single quarter. This dramatic increase in product velocity reflects our commitment to rapidly innovating for mid-market businesses, ensuring you have the tools to stay ahead in customer engagement.

For the full list of updates, check out our Changelog.

What’s Next: The Future of Intelligent Engagement

We’re just getting started. We’re doubling down on intelligent engagement with the launch of more AI-powered product experiences later this year, which are designed to make your workflows even smarter and more intuitive. Stay tuned for updates that will redefine how you connect with your audience.

We can’t wait to see how you use these new features to create intelligent, impactful experiences. Ready to get started? Sign up for a free account or reach out to our team to learn more.