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Best Practices

A collection of 33 posts

Webinars

OneSignal Webinars: Advanced Analytics

In this webinar, OneSignal's Head of Product, Zack Hendlin, goes over how advanced analytics powered by OneSignal can help increase ROI.

  • Zack Hendlin
    Zack Hendlin
14 min read
Best Practices

Increase Brand Awareness With Custom Notification Icons

These days, people want to see eye-catching visuals or big-brand logos they quickly recognize. Even if your users use and trust your app or website, they might not notice your notification if it doesn’t stand out from the other notifications that they get throughout the day.

  • Lawrence Hung
    Lawrence Hung
2 min read
Podcasts

Podcast: How Audiomack Is Evolving Music Discovery w/ Push Notifications

Audiomack's Charlie Kaplan joins the OneSignal Podcast to talk about their business history, purpose and innovating on their mantra of music sharing & discovery made easy.

  • Josh Wetzel
    Josh Wetzel
1 min read
Best Practices

Different In-App Messaging Use Cases

Well-timed, relevant, and valuable content can make the difference between an enthusiastic customer base and an army of annoyed users tapping “uninstall”. Using tools like in-app messaging, you can send this type of content directly within your app.

  • Lawrence Hung
    Lawrence Hung
2 min read
News

Podcast: Understanding Data Laws GDPR & CCPA

Data law GDPR is coming up on its second anniversary and the newest entrant CCPA goes into effect January 1st. We're joined by Evan Goldstein, eBay’s associate general counsel to talk about what this means for digital publishers and developers.

  • Josh Wetzel
    Josh Wetzel
1 min read
Best Practices

How to Increase Opt-In Rates for Push Notifications

To help ease the pain of figuring out the best way to get people to opt-in, we’ve provided some proven ways you can increase opt-in rates so more users get your push notifications.

  • Lawrence Hung
    Lawrence Hung
3 min read
Best Practices

Make Notifications Look Great On Any Device

The last thing you want to do is cobble together a message with an image, blast it to everyone, and have your notification look weird to at least half of your user base.

  • Nabeel Keblawi
    Nabeel Keblawi
3 min read
Best Practices

Make Your Push Notifications More Interactive with Action Buttons

Don't make your users suffer from boring push notifications! Give them additional options and watch as your messages become more interactive and engaging.

  • Lawrence Hung
    Lawrence Hung
2 min read
Webinars

OneSignal Webinars: How Fortune 500 Companies Use Push Notifications

OneSignal's Push Notification Specialist, Megan Patrylak, goes over different ways the biggest companies in the world use notifications to engage with their audiences.

  • Lawrence Hung
    Lawrence Hung
11 min read
Best Practices

Four Things You Should Know Before Sending Deals on Cyber Monday

Last year, a record $7.9 billion was spent on Cyber Monday in 2018. That’s a whopping 19.3% increase from the year before.

  • Nick Vasco
    Nick Vasco
3 min read
Best Practices

5 Best Practices for Your 2019 Black Friday Push Notifications

We've listed 5 best practices on how to effectively use push notifications and in-app messaging to reach your users on Black Friday.

  • Lawrence Hung
    Lawrence Hung
4 min read
Webinars

OneSignal Webinars: Designing In-App Messages

In this webinar, OneSignal's Design Director, Lee Munroe, goes over new features coming to our platform as well as how to design great in-app messages.

  • Lee Munroe
    Lee Munroe
23 min read
Best Practices

Mobile Web Push Notifications Are a Goldmine Opportunity for Businesses

The benefits of having an app are indisputable for some, but for the vast majority of businesses a mobile website is more valuable...

  • Lawrence Hung
    Lawrence Hung
3 min read
Best Practices

6 Best Practices for Push Notifications in 2019

Pulling from our experience in this industry, we've listed six best practices to craft a successful push notification strategy.

  • Lawrence Hung
    Lawrence Hung
5 min read
Best Practices

Opportunities for Mobile Apps with In-App Messaging

It's vital that in the beginning stages of using an app a customer should be shown the value that they can be getting so the product ultimately becomes something that someone will use all the time.

  • Nabeel Keblawi
    Nabeel Keblawi
3 min read
Best Practices

Why Push Notifications Must Be Highly Relevant

Your push notifications must both be personalized and delivered at optimal times if you want to generate high open rates.

  • Lawrence Hung
    Lawrence Hung
3 min read
Best Practices

How Big Tech Companies Use In-App Messaging

Instead of interrupting your users with a random or irrelevant in-app message, you could actually use a wealth of user data to create targeted in-app messages that actually add value, further increasing engagement many times over.

  • Lawrence Hung
    Lawrence Hung
2 min read
Best Practices

Streamline Your Push Campaigns with CRM Integration

OneSignal can be fully integrated with your user database, data management platform (DMP), or customer relations management tool (CRM).

  • Nabeel Keblawi
    Nabeel Keblawi
2 min read
New Features

How to Retarget Users Based on their Click History Using the OneSignal API

Want to know the specific people who clicked on a notification? Now you can.

  • Rodrigo Gomez-Palacio
    Rodrigo Gomez-Palacio
4 min read
Best Practices

Boost Engagement With Rich Media

These days, people are all about seeing ads that involve custom images, sounds or videos.

  • Lawrence Hung
    Lawrence Hung
2 min read
push notifications

Why In-App Messaging Is Important

Push notifications are a great way to re-engage with your audience. But how do you get them to convert once they are back? In-app messaging helps bridge the gap between push and meaningful conversions.

  • Neil Nautiyal
    Neil Nautiyal
2 min read
push notifications

Why Users Like Personalized Push Notifications

Personalizing your push notifications is a great way to increase your click-through-rates and engagement with your audience.

  • Neil Nautiyal
    Neil Nautiyal
3 min read
Segments

Scheduling Push Notifications by User Time Zone

Learn how to increase click-through-rate and engagement by scheduling your push notifications at the optimal time for your audiences.

  • Neil Nautiyal
    Neil Nautiyal
3 min read
Best Practices

How to Make Push Notifications More Effective With A/B Testing

Think you got a few clever messages to send your audience, but not sure which one to use? This is where A/B Testing can come in handy.

  • Nabeel Keblawi
    Nabeel Keblawi
4 min read
Marketing

Should You Use Emojis in Push Notifications? The Answer is 👍📈🤗

What if I told you that you could 3x your CTR by adding emojis? You might laugh but one of our customers, 9GAG, did just that. A recent report on VentureBeat found that emojis increase open rates by an average of 85%. Here are our recommendations on how to use Emojis effectively.

  • Lydia Fayal
    Lydia Fayal
2 min read
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