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Best Practices

A collection of 77 posts

Mobile App

How to Write More Compelling Opt-in Messages for iOS Push

Learn how to increase opt-in rates for iOS push notifications and become more persuasive overnight.

  • Meryl Kremer
    Meryl Kremer
6 min read
Mobile App

How to Build an Effective Mobile App Onboarding Process

There’s no universally correct way to onboard users to a mobile app. That said, there are certain strategies and attributes that make some mobile onboarding processes more successful than others.

  • Meryl Kremer
    Meryl Kremer
8 min read
Mobile App

Easy Strategies to Increase App Retention

Struggling to retain users? Use these tried-and-true strategies to see quick and reliable results.

  • Meryl Kremer
    Meryl Kremer
5 min read
Best Practices

6 Unobtrusive Ways to use in-app Messaging in Mobile Games

Discover compelling ways to use in-app messaging to enrich your player experience rather than causing friction.

  • Eyra Dzakuma
    Eyra Dzakuma
3 min read
Best Practices

Choosing the Best Communication Channel for Transactional & Marketing Messages

With so many user communication channels to choose from, how do you identify the best one for each use case? Learn how mobile push, web push, email, SMS, and in-app messaging compare.

  • Lawrence Hung
    Lawrence Hung
7 min read
Webinars

Upcoming OneSignal Webinars

Looking to optimize your messaging strategy this year? We've got you covered. Expand your skillset and drive results with our 6 upcoming webinars!

  • Christy Huggins
    Christy Huggins
3 min read
Podcasts

Why Use SMS?

The OneSignal podcast Episode 21 welcomes Eva Wei, OneSignal's Product Marketing Manager to discuss the launch of SMS functionality and why this is an important channel for customer messaging.

  • Josh Wetzel
    Josh Wetzel
  • Eva Wei
    Eva Wei
1 min read
Marketing

Boost Push Notification Engagement with OneSignal's Segmentation Tool

Target your audience more precisely and boost engagement by using Segments, a powerful feature available to all OneSignal users.

  • Dione Lum
    Dione Lum
4 min read
Best Practices

3 Tips for Sending Push Notifications During the Holidays

This holiday season is all about giving, but it’s also the best time for companies to attract highly motivated shoppers. With weeks to go before Christmas, this period is the hottest time of the season as people hunt for last-minute gifts that they want to give to their loved ones.

  • Lawrence Hung
    Lawrence Hung
4 min read
Best Practices

Apple App Privacy Compliance

Starting December 8, 2020, Apple is requiring new apps and app updates to disclose their privacy details. These changes are now being implemented after they were first announced at WWDC20 in June. Going

  • Eva Wei
    Eva Wei
2 min read
design

Design and Anatomy of a Push Notification 2021

Push notifications have been around for over 10 years. First introduced in 2009 for iOS, they quickly rolled out across all the major mobile operating systems. Then in 2014 web push came along.

  • Lee Munroe
    Lee Munroe
6 min read
Podcasts

USA Today Sports Media Customer Engagement Practice

OneSignal podcast episode 20 welcomes John Turner, formerly a journalist turned audience developer at USA Today Sports Media Group who joined us to discuss his experiences developing digital media audiences.

  • Josh Wetzel
    Josh Wetzel
1 min read
Best Practices

5 Best Practices for Your 2020 Black Friday Push Notifications

With COVID-19 causing most to shelter indoors as they look to find deals on Black Friday, here are 5 best practices on how to reach customers as this shopping holiday becomes more of a digital experience.

  • Lawrence Hung
    Lawrence Hung
5 min read
Podcasts

Customer Engagement Interview Learnings

Episode 19 welcomes David Vallance, a journalist with Campfire Labs, who wrote OneSignal's Customer Engagement Journey E-book. David interviewed a half dozen customer engagement practitioners from a wide range of business types and regions of the world!

  • Josh Wetzel
    Josh Wetzel
2 min read
Best Practices

Power Up Your Drip Campaigns with Push

Drip campaigns are one of the most effective ways to move users toward a final conversion point. When coupled with push notifications, they form a highly effective solution. Learn how to leverage this powerful combination.

  • Dione Lum
    Dione Lum
6 min read
Best Practices

How Push Notifications Drive Revenue and Customer Loyalty

Push notifications deliver a clickthrough rate 7X greater than email. They offer businesses an opportunity to get messaging seen and get seen consistently. But push isn’t just a simple marketing loudspeaker....

  • Christy Huggins
    Christy Huggins
6 min read
Podcasts

eCommerce Expert Talks Shopper Messaging

OneSignal Podcast Episode 18 welcomes Kunle Campbell, 2X eCommerce Podcast & eCommerce consultant. Kunle joins the OneSignal podcast to discuss the best customer messaging practices for eCommerce businesses.

  • Josh Wetzel
    Josh Wetzel
1 min read
Analytics

The Ultimate Guide to Using UTMs and Google Analytics to Analyze Your Campaigns

Wondering how much traffic push drives? Not sure if that promotional campaign was successful? Analyze the effectiveness of your campaigns across all your digital channels with UTM tracking parameters and Google Analytics. When

  • Eva Wei
    Eva Wei
5 min read
Best Practices

The Hidden Power of In-App Messaging: Transform Customer Experience and Boost ROI

Despite offering 20X the CTR of push notifications, just one-third of mobile apps use IAMs. By ignoring the technology, they’re missing out on a lot of results.

  • Lawrence Hung
    Lawrence Hung
6 min read
OneSignal

IDFA changes deliver another blow to advertising. Notifications can help.

Apple’s changes to IDFA are set to happen in early 2021. As the advertising ecosystem faces major changes, learn how you can prepare your business and continue to reach users with push notifications.

  • Eva Wei
    Eva Wei
  • Christy Huggins
    Christy Huggins
  • Dione Lum
    Dione Lum
3 min read
Best Practices

Build vs. Buy: Considering Opportunity Costs

When it comes to the question of build vs. buy, what should always be a part of the conversation is opportunity cost — and surprisingly, many companies fail to take this key component into consideration.

  • Serena Wang
    Serena Wang
  • Christy Huggins
    Christy Huggins
3 min read
OneSignal

Why Push Notifications Will Set the Pace for Marketing Strategies in 2020

How do you keep prospects engaged in a world of fierce competition and short attention spans? Here are 5 reasons to integrate push notifications into your marketing strategy...

  • Lawrence Hung
    Lawrence Hung
3 min read
Best Practices

Comparing Web Push Providers with OneSignal

There are a multitude of web push notification providers available today that tout many features across a wide range of price points. We examine some of the most popular web push providers available and see how they compare to OneSignal.

  • Dione Lum
    Dione Lum
6 min read
Best Practices

How to Reduce Abandoned Carts on Your Shopify Store

Cart abandonment is a consistent issue that plagues e-commerce stores around the world. Studies have shown that ¾ of shoppers visiting an e-commerce store will leave the site without completing a purchase. So the question is...how do we stop this from happening?

  • Lawrence Hung
    Lawrence Hung
4 min read
Best Practices

Increase Daily Active Users by 27% Using Push Notifications; Better ROI Than Email

In a survey of companies who actively use web and mobile push notifications, a majority of respondents reported that Push Notifications were of equal or had a greater return on investment (ROI) than email marketing or digital advertising.

  • Eyra Dzakuma
    Eyra Dzakuma
3 min read
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