Best Practices

While both OneSignal and Braze provide advanced tools to deeply engage with users, each product is curated towards entirely different customer journeys.

With the typical U.S. smartphone user receiving about 45 notifications a day, push notifications are increasingly being used as the channel of choice to engage with subscribers. As the usage of push notifications grows around the world, so does the rampant misuse of this powerful channel.

With Valentine’s Day just around the corner, people are surely looking to impress their loved ones. Now is the perfect opportunity to send your users some love with customized push notifications

Politicians and their campaigns have traditionally grown their base through channels like television and print ads, but new advances in digital media and technology have created other opportunities for politicians to spread their message nationwide.

HBO's John Oliver tackled push notifications this past week "Push Notifications are good for news organizations and apps to keep subscribers of important and time sensitive information" said Oliver.

OneSignal helps 850,000+ developers send over 5 billion push notifications every day. Pulling from our experience in this industry, we've listed six best practices to craft a successful push notification strategy.

Our Growth team has analyzed data from over 118 billion messages sent over a 4-week period and broken down how the usage of OneSignal’s robust features can result in a significant increase in user engagement.

This holiday season is all about giving, but more importantly, it’s also the best time for companies to attract shoppers to buy their products.

These days, people want to see eye-catching visuals or big-brand logos they quickly recognize. Even if your users use and trust your app or website, they might not notice your notification if it doesn’t stand out from the other notifications that they get throughout the day.

Well-timed, relevant, and valuable content can make the difference between an enthusiastic customer base and an army of annoyed users tapping “uninstall”. Using tools like in-app messaging, you can send this type of content directly within your app.

To help ease the pain of figuring out the best way to get people to opt-in, we’ve provided some proven ways you can increase opt-in rates so more users get your push notifications.

The last thing you want to do is cobble together a message with an image, blast it to everyone, and have your notification look weird to at least half of your user base.

Don't make your users suffer from boring push notifications! Give them additional options and watch as your messages become more interactive and engaging.

Last year, a record $7.9 billion was spent on Cyber Monday in 2018. That’s a whopping 19.3% increase from the year before.

We've listed 5 best practices on how to effectively use push notifications and in-app messaging to reach your users on Black Friday.