Today, OneSignal is announcing a set of new customer engagement capabilities that transform how businesses understand and respond to real customer behavior.

Most marketing platforms force you to guess what your customers want or rely on stale data that's already outdated by the time you use it. The result? Generic campaigns that miss the mark and customer experiences that feel disconnected from reality.

We're changing that. Our Fall 2025 release delivers 10+ powerful new capabilities designed around a fundamental truth — the more authentically you understand your customers' actual behavior, the more naturally you can build lasting relationships with them.

Here's what we've shipped recently and how it will help you better engage your audience.

Know your customers like never before

You can't create meaningful engagement without truly understanding how your customers behave. These features give you unprecedented visibility into real customer actions. Not just aggregate statistics, but individual behaviors you can immediately act on.

Message Event Segmentation: Target based on real behavior, not assumptions

Why guess when your customers are already telling you what they want with their actions? Message Event Segmentation lets you build audiences based on real message interactions: who opened specific emails, clicked push notifications, or bounced on SMS messages.

This is where the impact shows up in your day-to-day:

  • Boost open rates by avoiding users who consistently don't engage
  • Improve deliverability by targeting only engaged segments
  • Reduce churn by re-engaging users who showed interest but didn't convert
  • Eliminate guesswork by using actual behavior instead of assumptions

Available for all paid plans with 30-60-90 day retention periods. No developer resources required — build behavioral segments directly in the OneSignal dashboard.

See every interaction across every channel

RCS read rate analytics: For customers using Rich Communication Services, you can now see exactly how many people read your branded messages. Track read rates, orchestrate Journeys based on read behavior, and view individual user read status in profiles.

Enhanced engagement trends: Track in-app message performance alongside push, email, and SMS in the same dashboard. See how users interact with all your messages over time, spot trends across channels, and export up to two years of engagement data.

Multi-link tracking: Understand what content actually resonates by tracking engagement on every individual link within your emails. No more guessing which calls-to-action work — see exactly which links drive the most clicks and optimize accordingly.

Analytics insights with AI: Performance data that actually guides you

Raw data is only valuable if you know what to do with it. Our new Analytics Insights with AI (now in early access) transforms your email performance data into clear, actionable recommendations that appear directly in your dashboard.

Instead of staring at charts wondering what they mean, get specific insights about what's working, what's not, and exactly how to improve. This intelligent analysis helps you optimize campaigns faster and with more confidence.

Messages that adapt in real-time

Your messages should be as dynamic as your customers — pulling live data, generating contextual copy, and responding to customer behavior at the moment of interaction.

Real-time personalization with Data Feeds

Transform every email into a live, personalized experience. Data Feeds fetch fresh content from your APIs at the exact moment an email is sent. No more outdated product recommendations or stale account information.

Power hyper-relevant campaigns with:

  • Live account balances and real-time transaction updates
  • Current product recommendations based on actual inventory
  • Up-to-the-minute order statuses and shipping information
  • Dynamic pricing that reflects current offers and availability

All without engineering support. Configure feeds in minutes, preview personalized content before sending, and rely on built-in error handling.

AI Message Composer: Instantly create copy that converts

Creating compelling push notifications just became effortless. AI Message Composer generates high-performing copy directly in your dashboard, eliminating the need for copywriting expertise or external tools.

Generate new messages or rewrite existing ones with intelligent prompts designed specifically for push notifications:

  • Smart tone adjustments like "make this shorter" or "more urgent"
  • Automatic character limit compliance for every platform
  • Brand voice consistency across all your messaging
  • Instant optimization for engagement and conversion

Available to all plans and built directly into the push composer — just select "AI-generated Push" to get started.

Perfect timing with Wait Until actions

The new Wait Until action in Journeys gives you unprecedented control over user progression by holding users until specific conditions are met.

Create truly responsive customer journeys:

  • Hold users until they enter a segment or complete a specific action
  • Branch automatically based on whichever condition they meet first
  • Set smart expiration paths that move users forward or exit them gracefully
  • Respond to real-time behavior instead of arbitrary time delays

This most wanted feature transforms Journeys from simple automation into intelligent, adaptive customer experiences.

Seamless experience, zero friction

Streamlined dashboard experience

We've elevated the entire OneSignal experience with a refreshed interface designed for efficiency:

New side navigation & global Create button: Clean, modern styling with improved readability. The new "+ Create" dropdown lets you start messages or journeys from anywhere in the app, making powerful features more discoverable and accessible.

Enhanced integrations index: Filter integrations by type and data flow direction, access detailed configuration pages, and explore new inbound data warehouse options for custom events. This improved foundation supports more integrations and better user experiences as we continue expanding.

Everything works together, out of the box

Unlike platforms that require complex setup or technical implementation, every OneSignal feature is designed to deliver immediate value:

  • Data Feeds configure in minutes with built-in error handling
  • Message Event Segmentation builds behavioral audiences without developer resources
  • AI Message Composer generates optimized copy with a single click
  • Multi-Link Tracking applies automatically to most email campaigns
  • RCS Analytics appear instantly for customers with RCS enabled

Sophisticated engagement made simple

We're building OneSignal around a singular philosophy: intelligence should remove work from marketers, not create it. Every feature we ship — from AI that writes your copy to real-time data that personalizes at the moment of send — is designed to handle the technical complexity so you can focus on what matters most: building authentic relationships with your customers.

Ready to transform your customer journey? These features are available now to OneSignal customers. Start your free account or talk to our team to see how the complete customer journey platform can revolutionize your engagement strategy.