As you look for a messaging provider, it helps to understand the ROI of different solutions. However, locating objective data on that subject can be tricky. We wanted to help take some guesswork out of your search and provide greater visibility into the ways that OneSignal can impact bottom-line performance. In order to do so in an objective way, we commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the potential return on investment (ROI) companies may realize by using our product.

About Forrester Consulting

Forrester Consulting provides independent and objective research-based consulting to help leaders succeed in their organizations. They are a globally recognized firm that specializes in helping companies adapt to the needs and expectations of the modern customer age.

What is a Total Economic Impact™ (TEI) study and what is the goal?

Forrester Consulting’s Total Economic Impact™ study is intended to capture the full economic opportunity of technology investments. The goal of this study is to provide readers with an objective framework to evaluate the potential financial impact that our product has on their organizations.


In order to write this study, Forrester interviewed four key decision-makers from different companies and industries who have direct experience using OneSignal. For the purposes of this study, they aggregated the interviewees' experiences and combined the results into a single composite organization with two million messaging subscribers who have opted in to receive push notifications. This composite organization sends about six million push notifications and in-app messages each week. Using quantitative and qualitative feedback from the interviews, Forrester forecasted costs, expected ROI, and other benefits the composite organization would likely experience over a three-year period. They also adjust for risk in their analysis to avoid overstating potential upsides.

Key Findings

  • OneSignal provided 425% ROI over three years as a result of improved conversions, reduced churn, and our powerful platform functionality that scales with clients as they grow.
  • Our platform helps decrease overhead costs by reducing development time and allowing clients to scale their messaging strategy more efficiently.
  • Clients noted additional benefits as a result of higher productivity and automation with one management tool for all your messaging channels, instead of wasting resources switching across different legacy systems.

Read the Full Study

To learn more about the TEI analysis process, key study findings, and other insights from interviewees, download a complimentary copy of the study by following the link below.

Download the Study