Wow. A lot has changed since last year’s Ennie Awards. AI is transforming the way teams think about personalization. RCS is opening the door to richer, more conversational moments. And customer expectations? Higher than ever.
Yet, in the middle of all that change, our community did what it has always done best: listen closely to customers and build messaging that genuinely serves them.
What united this year’s winners wasn’t necessarily a single channel or tactic. It was empathy! These teams took the time to understand their users’ motivations, frustrations, and rhythms. Then they crafted messaging journeys that met people with value they actually wanted to receive. It’s simple, but never easy — and they nailed it.
We’re endlessly proud of this community. The creative innovation and data-driven discipline you bring to every campaign is what motivates us to keep building. Building the tools that unlock YOUR ideas. And building the foundation for customer relationships that go the distance. Here's to building.
And the 2025 Ennies go to…
For Best Omnichannel Engagement
🏆 Elizabeth Cattell, VP of Marketing – Atlas Reality, Inc.
ATLAS:EARTH isn’t a typical mobile game. It’s a rewards-based experience where players buy virtual land linked to real locations and earn actual cash through virtual rent. Because the app blends gaming, community, and real-world value, the team knew every message needed to support a coherent, motivating player journey.
Elizabeth credits their Best Omnichannel Engagement win to that mindset.
By intentionally connecting SMS, push notifications, in-app messaging, and email, their team ensures that ATLAS:EARTH players receive timely, context-aware prompts that extend the gameplay experience.
This cross-channel cohesion allows Atlas Reality to guide players through key moments with the right message at the right time, reducing friction, reinforcing player motivation, and creating a more immersive loop that keeps users returning. Their approach shows how thoughtful orchestration (not just more messages) can deepen engagement and strengthen long-term loyalty.
“Think in journeys, not single messages. When every channel works together you create seamless engagement that feels natural and keeps players coming back.”
–Elizabeth Cattell, VP of Marketing – Atlas Reality, Inc.
For Best Data Utilization (NAMER)
🏆 Fred Ranger, Vice President, Marketing – BeatStars
When you step back and look at Fred Ranger’s and BeatStar’s approach — a creator-first philosophy powered by thoughtful, data-driven decision-making — it’s no wonder they’re collecting awards for customer engagement. Their team uses product and engagement insights to better understand what music creators need at every stage of their journey, whether that’s discovery, monetization, collaboration, or community support.
By pairing this constant flow of data with a deep commitment to empowering artists, BeatStars continuously refines its platform to deliver the right tools and opportunities at the right time. This intentional use of data has helped turn creative ambitions into sustainable careers, fueling a global ecosystem where artists can thrive.
“True success comes when you create value for others. At BeatStars, every decision we make starts with asking: how can this help creators win?”
–Fred Ranger, Vice President, Marketing – BeatStars
For Most Impactful Campaign
🏆 The Cashea Team
- Marco Rosales, Lead of Growth
- Mariana Páez-Pumar - Head of Marketing
- Stefany García - Lifecycle CRM Analyst
- Mariana Salge - Campaigns CRM Analyst
Cashea’s Lead of Growth, Marco Rosales, credits the success of their award-winning campaign to a redesigned activation flow. One that uses each user’s prior notification interactions to shape a more educational and personalized onboarding experience. The goal was clear: help new users complete their first order within 15 days of registration and KYC (Know Your Customer) approval.
By tailoring messaging based on engagement history, Cashea created a journey that nudged users toward meaningful early actions, and the results reflected that precision. Between May and October 2025, weekly activation rates for new users increased from 6% to 9%, while monthly activation rose from 9% to 15%.
Their A/B test reinforced the impact: among users who had gone over a month without making their first purchase, the new journey alone drove a 4% lift. Early retention followed the same upward trend, reaching 42% within the first 30 days after a user’s initial purchase.
Cashea’s approach illustrates how thoughtful activation design, powered by behavioral signals, can produce measurable gains across both early engagement and long-term retention.
“You should be obsessed with understanding your user’s lifecycle and the kind of experience you want to create in every interaction with your product. That’s how you ensure each touchpoint is enriched with valuable information (and an occasional nudge reinforcing why your product is the ideal choice for them) so users move forward with confidence and trust in your solution.”
—Marco Rosales, Lead of Growth - Cashea
For Best Use of Live Activities
🏆 Team MLB
- Noah Vadnai, Senior Director of Product Management
- Michael Phelps, Senior Director, Mobile Engineering
- Josh Frost, SVP, Product Management
When you’re building experiences for millions of fans who check scores obsessively, every second matters. That’s why MLB’s product team has made Live Activities a cornerstone of delivering real-time value on iOS.
MLB’s Senior Director of Product Management, Noah Vadnai, credits their success this season to raising the bar on what a “best in class” Live Activity should feel like: effortless, intuitive, and perfectly timed. Because Live Activities have become the default way fans follow scores, the league focused on ensuring its experience delivers the right depth of information based on the moment. No clutter, no friction, just the essentials fans want when they want them.
This year’s standout enhancement was “Push to Start,” a feature that automatically launches a fan’s favorite team’s Live Activity the moment that team enters warmup. By removing the need for any manual setup, MLB turned Live Activities into what their team describes as “a private mini-scoreboard, just for you” — a personal, always-on pulse of the game.
“We have explored adding more information and UX to the MLB Live Activity, but in our discussions with fans and our understanding of their needs, we believe less is more.
We continually look to improve the UI and this season added the MLB logo to help fans distinguish between the many competing Live Activities for sports and baseball.
For the coming season we may explore more ways to differentiate the UI/UX of the MLB Live Activity, but we believe it’s crucial not to overload the Live Activity and impair the easy game status scanability that we think is the most important information to convey on a lock screen."
—Noah Vadnai, Senior Director of Product Management, MLB
For Best Activation Campaign
🏆 Flame Rozario, Performance Marketing Manager – MyRepublicBroadband
In a market where customers juggle multiple services and endless digital distractions, Flame Rozario, MyRepublic Broadband’s Performance Marketing Manager, set out to make their activation moments feel a little less like marketing and a little more like genuine value. Their performance marketing team focused on a simple but powerful principle: meet customers exactly where they already are — on their phones.
Flame credits the success of this campaign to strategically using OneSignal to cross-sell broadband to their mobile subscribers. Instead of treating notifications as one-off alerts, the team transformed them into well-timed, personalized touchpoints that surfaced exclusive offers in ways that felt relevant rather than interruptive.
Beyond driving conversions, the goal was to make customers feel recognized and appreciated. With OneSignal’s optimization capabilities, MyRepublic continuously refined the journey to ensure offers appeared at moments that naturally fit each user’s daily rhythm. The result was a more thoughtful, context-aware activation motion that balanced commercial goals with a genuinely customer-first experience.
“Good engagement isn't necessarily more clicks or more notifications, but making them count by showing up at the right time.”
—Flame, Rozario, Performance Marketing Manager, MyRepublicBroadband
For Best Data Utilization (APAC)
🏆 Ajit Kumar, Principal CRM Lead – Paidy
Data only matters when it leads to action. That’s the philosophy Paidy’s CRM team brought to their award-winning approach this year — moving beyond surface-level analysis to a cycle of constant experimentation and refinement.
Ajit Kumar, Principal CRM Lead, credits their success to a rigorous A/B testing framework applied across every layer of their messaging program: content variations, audience segmentation, and optimal send times. By systematically testing and learning, the team was able to pinpoint what resonated most with each customer group and adapt in near real time.
This commitment to continuous optimization turned raw insights into smarter campaign decisions, stronger customer engagement, and clear, measurable business outcomes.
For Paidy, understanding users is only the starting point. What matters is using data to evolve right alongside them.
“Success with data comes from curiosity and consistency. Test boldly, learn quickly, and refine constantly—because every insight brings you closer to smarter decisions, stronger engagement, and lasting results.”
—Ajit Kumar, Principal CRM Lead, Paidy
For Most Impactful Campaign
🏆 Chengdiao Fan, Founder – Pi Network
At Pi Network’s scale, clarity and trust are everything, which is why their most impactful campaign didn’t hinge on flashy tactics, but on delivering information users genuinely needed.
Chengdiao credits Pi Network’s success to prioritizing functional notifications: real updates, meaningful progress markers, and timely news for the community. Rather than viewing notifications as a lever to artificially boost engagement, the team focused on solving user needs and communicating in ways that felt straightforward, relevant, and respectful of people’s time.
By anchoring every message in useful information, Pi Network strengthened user confidence and created a cadence of communication that the community could depend on.
“Don’t chase engagement for its own sake. Focus on effective notifications, not just frequent ones—when you deliver meaningful information at the right time, engagement follows naturally.”
–Chengdiao Fan, Founder, Pi Network
For Strongest Debut
🏆 Cristina Poschl, Lead, Guest Communications – Royal Caribbean Group
Our guests repeatedly expressed a specific pain point when providing feedback after their cruise, and with the collaboration of a handful of teams, we were able to implement a successful solution.
“Listen to your consumers and look for repetitive feedback. Anything you can identify as a common issue is an opportunity to provide a better experience, and the benefits of a solution will likely extend beyond just appeasing those who noted the issue in the first place.”
–Cristina Poschl, Lead, Guest Communications, Royal Caribbean Group
For Best Email Design
🏆 The Sky Mavis Team
- Andrew Dupuis, Senior Copywriter
- Tuyền Trần & Olivia Trang, Minh Cổ, Graphics
- Dat Tran & Ivy Yến Trương, Back-end and data
- Eric Tanjaya, Marketing support
- Hendry Sofian, Product Marketing and Ideation
We strive to design clean and engaging emails with concise copy and clear CTAs. Our Open Rates have gone above 30% and CTRs have surpassed 4% using email lists with more than 25K recipients. We're honored to accept this award from OneSignal!
“Respect your readers' time. Our best-performing emails look simple and convert well. That's because we distill subject lines, preheaders, visual content, copy, and CTAs to include only what our readers will care about. This makes it easier for readers to understand why the message is relevant to them, and gives them more confidence when taking action.
We also split emails into three sections: Action 1, Extra Details, and Action 2.
Action 1 should have the most essential information tied to a clear CTA that is visible above the fold. In Extra Details, we put information you can't find on our socials or anywhere else. Action 2 can be more open-ended, and will have a CTA relating to the next email we plan to send that reader.”
–Andrew Dupuis, Senior Copywriter, Sky Mavis
What a way to wrap up the year
This year’s award winners embody the same spirit that inspired our founders to build OneSignal in the first place—a desire to connect with users in more thoughtful, human ways. We’re grateful for their innovation and proud to support the teams pushing the boundaries of mobile engagement.
If you’re curious about what you could build next (or even eyeing next year’s awards), we’d love for you to explore OneSignal’s platform, play with new channels, and share what you've been building with us. You could be next in line for an Ennie Award...
