The Importance of Email in Omnichannel Customer Journeys
Learn how and why email is still critical to customer engagement in the mobile era.
Inside this Episode
Mobile engagement is on the rise, but what does that mean for traditional channels like email? In episode 31 of the OneSignal podcast, we welcome Chad S. White, Head of Research at Oracle Marketing Consulting, to discuss the evolution of email, the importance of email in customer communication journeys, and more.
Special Guests
Chad S. White, Head of Research at Oracle Marketing Consulting
Chad has been involved in digital marketing and email for more than 15 years. He’s an expert in the space, and we’re excited to have him on the podcast!