Kunle has two decades of digital marketing experience, he's published 263 podcasts and has been an eCommerce expert focusing on driving 2x growth for eCommerce businesses. Kunle joins the OneSignal podcast to discuss the best customer messaging practices for eCommerce businesses.
Campbell says eCommerce businesses should use email, as well as deploy Push Notifications, SMS, and other tactics to ensure every business is meeting their visitors and shoppers in the channel they prefer, however, he cautioned against using push notifications too much.
"I take them like salt, use sparingly. You need salt in your food, but you're not going to just throw it all in. People expect that emails will be flooded, but they don't expect to be bombarded with notifications. We'll just turn it off. So use them vary sparingly".
OneSignal is the global market-leading push notification & in-app software provider used by 1,000,000+ to send more than 8 billion messages every day with a mission to be the intelligent communication layer that enables businesses to exceed their goals.
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