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Mixpanel

Increasing the rate of innovation by helping you build better products with data

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Category

Analytics

Integration capability

OneSignal as destination OneSignal as source

Plan type

Paid

Built by

OneSignal

About Mixpanel

Mixpanel is the most powerful product analytics solution that helps you deeply understand product usage so you can prioritize the right features and build better products. Over 26,000 companies use Mixpanel to understand user behavior in their product and to track how their user base converts, engages, and retains.

How we work together

The bi-directional integration with Mixpanel lets you send OneSignal events into Mixpanel, and Mixpanel Cohorts back to OneSignal in order to target campaigns based on how users behave in your product and measure their impact. OneSignal is the fastest syncing partner with Mixpanel, with data syncing every 15 minutes.

The integration supports push notifications, in-app messaging, email, and SMS, allowing you to sync cohorts and messaging events with any messaging channel.

Partner integration use cases

Boost engagement

Track user actions in Mixpanel and engage them with personalized, targeted content through OneSignal

Re-engage at-risk users

Identify at-risk users in Mixpanel and re-engage them before they churn

Maximize CLV

Leverage user data to create sophisticated cohorts, like users that completed 4 purchases in the last 7 days, to maintain and improve their engagement