Segment

Twilio Segment is the world’s #1 Customer Data Platform (CDP). Our platform provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Segment, companies can collect, unify, and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Thousands of companies, including Intuit, FOX, Instacart, and Levi’s use Segment to make real-time decisions, accelerate growth, and deliver world-class customer experiences.

Now you can better understand your customers and what motivates their actions. Unify your customer data, create targeted audiences, and send user traits to OneSignal.

This integration supports sending customer data from Segment to OneSignal, where you can then connect devices between both platforms using the OneSignal External User ID. It also supports sending message engagement data from OneSignal back to Segment. To set up this bi-directional connection, install the OneSignal destination from Segment's catalog and activate the Segment integration from OneSignal's dashboard.