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Segment is a customer data platform that makes good data accessible for all teams.
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What is Segment
Segment is a Customer Data Platform (CDP) that helps businesses collect, clean, and control their customer data. You can unify and connect your first-party customer data to 200+ tools, including email, web, advertising, POS, and mobile.
How we work together
Our integration enables you to sync customer data from Segment to OneSignal in real-time to personalize your messaging campaigns. You can leverage this data in OneSignal as Data Tags or build actionable audiences in Segment that sync to OneSignal messaging Segments.
- Segmentation: Create Persona audiences in Segment and have them automatically show up as a Segment in OneSignal so you can create even more targeted messaging campaigns across channels.
- Data Tags: Aggregate data across every customer touch point in Segment and then send this in real-time to OneSignal as Data Tags
- Connected Data: By unifying your data in Segment and connecting to OneSignal, you unlock turn-key connections with other systems in your tech stack, with no development work needed. Trigger automated messages based on event data captured in Segment
