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Mixpanel

Increasing the rate of innovation by helping you build better products with data

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Category

Analytics

Integration capability

OneSignal as destination OneSignal as source

Plan type

Paid

Built by

OneSignal

Overview

Unlock the full potential of your user engagement strategy with the OneSignal and Mixpanel integration. This powerful, bi-directional integration allows you to sync OneSignal messaging events directly into Mixpanel and export Mixpanel cohorts back to OneSignal, creating a seamless connection between user analytics and personalized messaging.

What sets this integration apart is its speed — OneSignal is Mixpanel’s fastest syncing partner, with data syncing every 15 minutes. Whether you’re using push notifications, in-app messaging, email, or SMS, this integration enables you to craft campaigns that respond to real-time user interactions.

Precisely target users based on their behavior, measure the impact of your campaigns, and refine your strategies to drive engagement, retention, and growth — all with unmatched efficiency and flexibility.

Key benefits

Dynamic personalization

Deliver messages at the right moment by targeting users who enter or exit Mixpanel cohorts, ensuring relevance and engagement

Enhanced insights

Combine Mixpanel’s granular product analytics with OneSignal’s message performance metrics to measure the full impact of your campaigns

Effortless automation

Trigger automated workflows in OneSignal based on Mixpanel events, saving time while maintaining precision in your campaigns

Seamless data harmony

Keep your customer data clean, current, and consistent across platforms while unifying your marketing and analytics tools for smarter, more effective targeting

Use cases

Guide users through milestones

Identify key drop-off points in your user journey and deliver perfectly timed messages across channels to keep users engaged and moving toward conversion

Guide users through milestones
Reconnect with inactive users

Spot users who have gone quiet and re-engage them with personalized campaigns that reignite their interest and bring them back into the fold

Reconnect with inactive users
Drive feature adoption

Educate users about newly launched features or highlight underused ones with targeted campaigns that showcase their value and encourage exploration

Drive feature adoption
Retain users before they churn

Monitor behavioral signals that indicate waning interest and intervene with tailored offers, reminders, or incentives to keep users engaged

Retain users before they churn
Upsell to high-value customers

Leverage behavioral insights to identify loyal users ready to upgrade or expand their engagement, delivering strategic messages that maximize customer lifetime value

Upsell to high-value customers

Install the OneSignal & Mixpanel integration

Setting up the OneSignal and Mixpanel integration is quick and highly rewarding. Here’s a brief overview of the steps to get started:

Activate the Integration in OneSignal

Enable the Mixpanel integration in your OneSignal dashboard to start syncing data effortlessly.

Connect Mixpanel to OneSignal

Establish a secure connection using your Mixpanel Project Token and OneSignal API credentials. This step allows you to analyze OneSignal events directly within Mixpanel.

Sync cohorts for targeting

Map your Mixpanel cohorts to OneSignal segments to create highly targeted and personalized campaigns.

Configure data residency

Ensure compliance with data residency requirements by setting the appropriate server region for syncing.

Align User IDs

Match Mixpanel’s user identifiers with OneSignal’s External User IDs for seamless data synchronization.

For detailed step-by-step instructions, check out our Mixpanel Integration Setup Guide.

Need help?

If you have additional questions or need assistance unlocking this powerful integration, email us at support@onesignal.com.