Back to directory

HubSpot

Create meaningful brand touchpoints and streamline your marketing and communication strategy

Visit website View documentation

Category

Communication platform CRM

Integration capability

External message triggering

Plan type

Paid

Built by

OneSignal

Related links

HubSpot Marketplace

Overview

The OneSignal and HubSpot integration is your key to expanding your marketing strategy while keeping everything streamlined. If you’re already using HubSpot, this integration lets you effortlessly add mobile and web push notifications and in-app messages to your campaigns and manage everything from your HubSpot Campaigns dashboard. In addition to unlocking new channels, you’ll gain access to OneSignal’s powerful personalization, targeting, and optimization features like Data Tags to make your messaging even more impactful. This integration doesn’t just unify your tech stack; it enhances your ability to deliver meaningful, data-driven campaigns that resonate with your audience.

Key benefits

Effortlessly expand your reach

If you’re already a HubSpot user, adding mobile and other messaging channels is easy with OneSignal. No need to juggle multiple tools

Manage campaigns from HubSpot

Keep your workflow simple by managing everything from push notifications to in-app messages right in your HubSpot Campaign dashboard

Advanced performance insights

Want more data? Head into OneSignal to view detailed performance metrics, helping you understand how your messaging performs across all channels

Leverage personalization and optimization tools

Use OneSignal’s robust suite of tools to fine-tune your messaging, ensuring it’s personalized and optimized to drive engagement

Streamline teams and efforts

Centralize your tools to align product and marketing teams, saving time and ensuring consistency across campaigns

Omnichannel simplification

Execute and manage omnichannel campaigns effortlessly while unifying your messaging strategy for a seamless user experience

Use cases

Recover abandoned carts

Send timely push notifications to remind users about items they left in their cart, driving instant conversions without relying solely on email

Recover abandoned carts
Welcome new users

Add push notifications to your welcome flow to keep new users engaged and guide them toward valuable actions, like exploring your product, setting up their account, or taking a desired action

Welcome new users
Promote urgent offers

Use push notifications to create urgency for limited-time deals, live events, breaking news, or flash sales, ensuring your audience doesn’t miss out

Promote urgent offers
Re-engage mobile app users

Send targeted mobile push notifications to bring users back to your app and deliver an integrated customer journey across desktop and mobile devices

Re-engage mobile app users
Boost website engagement

Reach users with personalized web push notifications that highlight updates, new features, breaking news, or tailored recommendations, driving traffic back to your site with one click

Boost website engagement

Install the OneSignal & HubSpot integration

Integrating web and mobile push notifications into your HubSpot-powered campaigns is quick and straightforward with OneSignal. Here’s what you need to know to get started:

Install the integration

Visit the OneSignal Integration page in the HubSpot Marketplace. Sign in and install the app to seamlessly connect HubSpot with your OneSignal account.

Authenticate & sync your accounts

Log in to your OneSignal account and enter your App ID and API key when prompted in HubSpot. This step ensures both platforms are synced and ready to work together.

Follow the steps in our HubSpot Integration Setup Guide to configure your settings in HubSpot to map your contact properties with OneSignal’s external_user_id. This alignment guarantees a personalized and consistent messaging experience across all channels.

Build push notification workflows

Once the integration is live, explore HubSpot’s workflow builder to craft campaigns that incorporate web push, mobile push, and in-app messages alongside email for a seamless omnichannel experience.

Need help?

For detailed, step-by-step guidance, check out the OneSignal HubSpot Integration Setup Guide. If you have additional questions or need assistance, email us at support@onesignal.com.