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Google Analytics

Analyze data about your website visitors and gain valuable insights to shape your online strategy

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Category

Analytics

Integration capability

OneSignal as source

Plan type

Free

Built by

Google Analytics

Overview

The OneSignal and Google Analytics integration is designed to help you monitor key user engagement events and refine your user acquisition and retention strategies. By seamlessly connecting OneSignal’s messaging platform with Google Analytics, you can track critical events such as subscription changes, notification open and receipt confirmations, permission status updates, and opt-in prompt impressions. With automatic UTM tagging, this integration also simplifies tracking and attribution, allowing you to effortlessly connect tangible outcomes to specific engagement campaigns.

Unlock actionable insights into how users are responding to your notification strategy, optimize campaigns, and create a more personalized, data-driven user experience with this must-have integration.

Google Analytics

Key benefits

Comprehensive campaign tracking

Sync OneSignal messaging events with Google Analytics to track key metrics, including when notifications are sent, delivered, and clicked, as well as user actions taken afterward

Subscription and notification data insights

Track subscription changes, impressions of opt-in prompts, permission status updates, notification receipts, and dismissals to gain a deeper understanding of user behavior

Automatic UTM tagging

Simplify campaign tracking by automatically adding UTM parameters to push notification URLs through the OneSignal Dashboard

Enhanced data visualization

Use OneSignal’s robust suite of tools to fine-tune your messaging, ensuring it’s personalized and optimized to drive engagement

Deeper user insights

Combine OneSignal’s segmentation capabilities with Google Analytics’ reporting tools to identify trends and refine your messaging strategies

Actionable analytics

Analyze the efficacy of your push strategy and adjust your campaigns in real-time directly within the OneSignal platform

Use cases

Measure campaign effectiveness

Track the impact of your messaging campaigns by analyzing click-through rates, conversions, and downstream user actions in Google Analytics.

Enhance personalization

Leverage Google Analytics data to create highly targeted and personalized push notifications, in-app messages, and emails.

Monitor opt-in behavior

Track opt-in prompt impressions, detect permission status changes, and monitor subscription events to optimize user acquisition strategies.

Optimize user engagement

Understand how users interact with your push notifications to adjust your messaging approach and improve app retention.

Install the OneSignal & Google Analytics integration

Integrating OneSignal with Google Analytics is simple and allows you to start seamlessly tracking messaging events and user behaviors:

Set up your OneSignal account

Create a OneSignal account or log in to your existing account, and select a project with messaging campaigns you want to track.

Enable Google Analytics

Log into your Google Analytics account and ensure you’re using GA4, as the integration is compatible with this latest version.

Connect OneSignal to Google Analytics

To configure the integration correctly, follow the detailed instructions in our OneSignal Google Analytics Setup Guide and Google Analytics for Firebase Guide.

Map events and parameters

Specify which messaging events to send to Google Analytics, including notifications sent, clicked, subscription changes, and more.

Need help?

For detailed, step-by-step guidance, check out the OneSignal Google Analytics Integration Setup Guide. If you have additional questions or need assistance, email us at support@onesignal.com.