Foursquare is the leading independent location technology company, powered by our deep understanding of how people move throughout the world. Our solutions help businesses make smarter decisions, developers create more engaging experiences, and brands build more effective marketing strategies. Foursquare’s platform includes Attribution, Audience, Pinpoint, Proximity, Places, Pilgrim SDK and Visits. Over 14B consumer-verified place visit confirmations help us keep our map and models fresh and up-to-date, building a phone’s-eye-view of the world with 100M+ unique places of interest worldwide.
How We Work Together
Foursquare and OneSignal are powering the future of location-based engagement and insights. First, Foursquare’s Pilgrim SDK delivers a hyper-accurate understanding of where your users go. Next, you can use our integration with OneSignal to seamlessly personalize your users’ experiences and drive deeper engagement.
Business Use Cases
Enrich in house user data for granular audience segmentation and content personalization Leverage Pilgrim SDK location signals to assign users to Foursquare’s pre-built or custom granular targeting segments and reach the right users with personalized push notifications, in-app, email, and SMS marketing campaigns.
Trigger targeted messages to users when they are most likely to engage with your brand, such as when they enter your store location or when they depart from a ‘home’ or ‘work’ location.
Trigger targeted messages to users when they are in your competitors’ locations or send messages to customers who have strayed from your brand while they are at nearby locations.
Discover Customer Personal Preferences
Segment your mobile users based on their real-world preferences. Pilgrim can reveal which of your users are coffee-lovers or sports-fans allowing you to engage on a deeper level. Pilgrim does this by tracking visit patterns to specific venue types and then by assigning ‘personas’ based on the meta-data associated with those venues.