Back to directory

AppsFlyer

Empowering marketers to grow their business and innovate with a suite of measurement and analytics solutions

Visit website View documentation

Category

Attribution

Integration capability

OneSignal as destination

Plan type

Free

Built by

AppsFlyer

Overview

The OneSignal and AppsFlyer integration enables mobile marketers and product managers to enhance user engagement and accelerate app growth by combining OneSignal’s powerful messaging platform with AppsFlyer’s comprehensive attribution and analytics tools. As a global leader in mobile attribution, AppsFlyer empowers over 12,000 brands and 9,000 technology partners with privacy-focused, data-driven insights to optimize performance and deliver exceptional user experiences. Together with OneSignal, this integration streamlines campaign creation, enhances personalization, and improves the user journey through seamless multichannel messaging and deep linking capabilities.

Key benefits

Granular campaign insights

Track which campaigns, ad creatives, and channels are driving the most app installs and user engagement

Enhanced personalization

Use AppsFlyer’s attribution data to create dynamic user segments within OneSignal and deliver tailored messaging campaigns

Seamless multichannel messaging

Combine AppsFlyer’s data with OneSignal’s capabilities to reach users via push notifications, email, SMS, and in-app messages

Improved ROI

Maximize the value of your marketing spend by focusing on the highest-performing campaigns and user segments

Streamlined user experience

Leverage AppsFlyer’s OneLink deep linking to ensure users are directed to the most relevant content or app page

Use cases

Targeted re-engagement campaigns

Use AppsFlyer’s attribution data to identify users who interacted with specific ad creatives and re-engage them with personalized push notifications or emails.

Onboarding optimization

Segment users based on their acquisition source and deliver onboarding flows tailored to their expectations and behaviors.

Win-back campaigns

Analyze engagement data to identify lapsed users and deploy multichannel campaigns to re-engage them with relevant offers or content.

Promotional messaging

Send time-sensitive promotions or updates to user segments derived from detailed attribution data.

A/B testing

Test different messaging strategies based on user acquisition data to understand what resonates best with specific audience segments.

Install the OneSignal & AppsFlyer integration

Integrating OneSignal with AppsFlyer is a straightforward process. By enabling this integration, you can start leveraging campaign attribution data to enhance your user engagement strategy. Follow these general steps to get started:

Set up the integration

Log in to your AppsFlyer account and navigate to the integrations section. Search for OneSignal and follow the provided instructions to enable the integration.

Configure your data

Map your attribution data to OneSignal’s Data Tags to enable advanced segmentation and targeting.

Get step-by-setup guidance

For detailed setup instructions, refer to the OneSignal and AppsFlyer integration setup guide.

Once installed, you’ll be able to create campaigns in OneSignal using data from AppsFlyer, unlocking the full potential of personalized, data-driven messaging.

Need help?

If you have additional questions or need assistance unlocking or configuring this powerful integration, we’re here to help! Email us at support@onesignal.com.