Upselling is a sales and marketing strategy that encourages customers to purchase a more advanced, upgraded, or premium version of a product or service than the one they initially considered. It’s a technique designed to increase the average order value (AOV) while also helping customers discover options that offer greater value, enhanced features, or better performance.
Unlike cross-selling, which suggests additional, complementary items, upselling focuses on improving the original purchase by steering the customer toward a higher-tier solution. This could mean recommending a larger plan with more features in a subscription service, a premium model of a product in an e-commerce store, or an upgraded package with additional benefits in a software application.