Suggested Replies are pre-written, tappable response options that appear directly within RCS (Rich Communication Services) messages. These replies give recipients a fast and convenient way to interact with a message by tapping a button instead of typing a response. Each reply is customized by the sender to fit the context of the message, helping guide users toward a specific action or next step.
Suggested Replies Defined
How to Use it in a Sentence
Suggested Replies helped increase engagement by giving customers quick response options like 'Track Order' and 'Cancel' right in the message thread.
Common Suggested Replies FAQs
They reduce friction and increase engagement by guiding users toward specific actions. Marketers can drive faster conversions, simplify customer journeys, and improve message response rates using one-tap replies tailored to the campaign context.
Suggested Replies send a text response back to the brand (like "Yes" or "Schedule Later"). Suggested Actions trigger an external action, such as opening a website, calling a number, or sharing a location.
Yes. You can tailor replies to reflect user-specific content, such as “Reorder last item” or “Talk to my rep,” based on previous behavior or preferences.
Suggested Replies are supported on RCS-enabled devices. If RCS is not available on the recipient’s device or carrier, the message falls back to SMS, though the replies may not display as buttons.
No. Suggested Replies are exclusive to RCS. SMS does not support interactive button replies, and other channels (like email or in-app messaging) have their own interactive elements.