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Lifecycle Marketing Defined

Lifecycle marketing is a strategy that focuses on engaging customers at every stage of their journey with your brand, from the first interaction to post-purchase loyalty. The goal is to deliver personalized and timely messages that guide users through awareness, consideration, conversion, retention, and advocacy.

Instead of treating marketing as a one-time effort, lifecycle marketing takes a long-term approach to building customer relationships. It uses data-driven insights to segment audiences and trigger campaigns based on behavior, preferences, and lifecycle stage.

How to Use it in a Sentence

We use lifecycle marketing to send a welcome message through in-app messaging and later a reminder via SMS.

Common Lifecycle Marketing FAQs

Traditional marketing often focuses on one-time campaigns or broad audiences. Lifecycle marketing is more personalized and ongoing. It uses data and behavior to send targeted messages based on where users are in their journey.

Not necessarily. With OneSignal, you can start with simple automations like welcome messages or abandoned cart reminders and build from there. Templates and pre-built journeys make it easier to get started.

Yes. One of the key benefits is re-engagement. You can use OneSignal to automatically send reminders or special offers to users who haven’t opened your app or visited your site in a while.

You can track user behavior like sign-ups, purchases, or last app open. OneSignal allows you to segment users based on these actions to target them with the right message at the right time.

Absolutely. A/B testing in OneSignal lets you compare variations of messages, such as different subject lines or send times, to see what performs best.