Generative Engine Optimization (GEO) is the practice of optimizing content specifically for AI-driven search and discovery tools, such as ChatGPT, Google SGE (Search Generative Experience), Perplexity, and other large language model (LLM) interfaces. Unlike traditional SEO, which focuses on ranking in link-based search results, GEO aims to make content more likely to be surfaced, cited, or summarized accurately by generative AI systems.
Generative Engine Optimization (GEO) Defined
How to Use it in a Sentence
Generative Engine Optimization (GEO) helps marketers get their content discovered and cited by AI tools like ChatGPT, Google SGE, and Perplexity.
Common FAQs
SEO focuses on ranking in search engine result pages, while GEO ensures your content is understood, trusted, and used by AI systems generating answers.
Use clear structure, natural language, strong source citations, and semantically rich content that AI can easily interpret and summarize.
As more users turn to AI tools for answers instead of browsing search results, GEO helps ensure your brand’s content still shows up, keeping your visibility, traffic, and credibility strong in the age of generative search.
No, product pages, support docs, landing pages, and even press releases can benefit from GEO techniques. Any page that could be summarized or referenced in a chatbot-style answer is fair game.
GEO increases the chances that your brand is mentioned or quoted in AI-generated answers, giving you exposure in places where traditional search results don’t even appear, like chatbots, voice assistants, and AI summaries.