Cross-Channel Defined

This term is typically used in marketing to describe a strategy or process that occurs across multiple communication mediums. Channels can be broad, such as mobile and web, or they can be more specific, such as Linkedin and SMS.

A marketing promotion that is shared via SMS and email would be considered a cross-channel marketing campaign.

How to Use it in a Sentence

Choosing a messaging provider that supports more than one communication channel can help you manage cross-channel marketing campaigns with greater ease and efficiency.