The California Consumer Privacy Act (CCPA) is a comprehensive privacy law aimed at enhancing privacy rights and consumer protection for residents of California. The CCPA was passed in June 2018 and became effective on January 1, 2020.
Among the many protections outlined in the CCPA, consumer data rights, opt-out rights, and non-discrimination policies take center stage.
The CCPA holds significant importance in the modern digital age due to its profound impact on safeguarding individuals' privacy and granting consumers greater control over their personal information. The goal of the CCPA is to place privacy at the forefront of online business, fostering transparency and trust between brands and their customers. The law compels businesses to disclose their data practices and be more accountable for the information they collect and share, encouraging responsible data handling.