Branded Messaging refers to messages that include recognizable brand elements such as your company name, logo, colors, and verified sender ID directly within the messaging interface. This is commonly used in channels like RCS (Rich Communication Services), email, and some forms of SMS with Verified Sender support.
By making your brand identity visible in the message, Branded Messaging helps build trust, improve recognition, and increase engagement. Instead of receiving messages from anonymous phone numbers or generic shortcodes, users see clear visual cues that the message is coming from an authentic, trusted source.