OneSignal Surge London: Drinks, Bites & Industry Insights

Wednesday, October 11 @ 1:30PM GMT+1

Level 38 at Searcys at The Gherkin 30 St Mary Axe, London

Join us for an afternoon of customer engagement insights, networking, and drinks. OneSignal CRO Josh Wetzel will discuss how better user retention can unlock significant revenue growth, followed by a panel discussion on "Personalizing Messaging to Convert Your Casual Audience into Paying Customers” with News UK, National World and Mixpanel.

We'll also present the winners of our first-ever global Customer Engagement Awards with a short awards ceremony that shares a bit about their use cases and success.

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What to Expect

Customer Retention Insights - Findings from our 2023 State of Customer Messaging report and customer retention panel discussion with News UK and others.

Open Bar & Bites - We know that’s (part) of why you’re coming. We won’t disappoint!

Networking - Connect with other local mobile industry professionals.

Maximizing Your ROI: The Power of Customer Retention in Uncertain Times

In today's challenging economic landscape, businesses are under tremendous pressure to cut costs and maximize their return on investment (ROI). With the recent downturn, companies have scaled back marketing and product expenditures. However, a paradigm shift is underway, highlighting customer retention and engagement as crucial strategies to navigate uncertain times.

Today, the average brand spends 222 percent more to acquire a single customer than a decade earlier, yet most apps have a 10-day retention rate of less than 10 percent. Although most companies spend more on user acquisition than retention, loyal customers cost less to serve, spend more with companies they trust, and are less likely to make a switch during a downturn. Learn how successful apps have increased their user lifetime value (LTV) to CAC ratio in uncertain economic times by focusing on user retention, loyalty, and engagement alongside acquisition.

Meet The Speakers

Leadership george deglin

George Deglin

Co-Founder & CEO, OneSignal
Leadership josh wetzel

Josh Wetzel

Chief Revenue Officer, OneSignal

Brian Young

Head of Product, TalkSport (News UK)

Santosh Dhanjal

Head of Product, National World