The 2026 State of Customer Engagement
AI is quietly rewriting the rules of mobile engagement. Gartner is forecasting a 25% decline in mobile app usage by 2027, as users rely on AI to complete tasks without opening apps and phones summarize and prioritize notifications before users ever see them. The era of “send more, reach more” is over.
Webinar details
In this session, our guest speakers will unpack findings from OneSignal’s 2026 State of Customer Engagement Report. Together, we’ll explore why having an authentic presence through channels like push, in-app messaging, and SMS/RCS can help you own relationships in an AI-filtered world. Here's what you'll learn:
Attention literacy
How to win in attention literacy; the discipline of designing engagement that survives algorithmic judgment.
Event-based advantage
Why 85% of teams using event-based messaging to see engagement gains
Intentional orchestration
How best-performing strategies go beyond maximizing channels and into intentional orchestration
Speakers
Top brands choose OneSignal for customer engagement