Surge San Francisco

Wednesday, October 29 @ 2:00PM PDT

Wayfare Tavern (201 Pine St, San Francisco, CA)

Customer engagement is evolving fast, and Surge brings together the voices leading that change.

Hear from Josh Frost, SVP of Product at Major League Baseball, as he shares how MLB is reimagining the fan experience, from personalized highlights to balancing tradition with modern digital expectations.

You’ll also get insights from George Deglin, Co-Founder & CEO of OneSignal, and Jason Seeba, CMO of OneSignal, on their vision for the future of omnichannel messaging, along with a customer panel featuring industry leaders who are pushing the boundaries of engagement at scale.

About

Following inspiring stops in cities like London, Paris, Chicago, Tokyo, Singapore, and São Paulo, OneSignal Surge returns to San Francisco for its second year. 

Join us for candid conversations, practical takeaways, and an inside look at how industry leaders are driving growth and retention at scale. You’ll have the chance to connect directly with peers and OneSignal’s leadership, share your perspective, and leave with strategies you can put into action immediately.

We’ll keep the atmosphere lively with an open bar, great food (come hungry), and plenty of time to trade ideas with some of the most forward-thinking professionals in the customer engagement space.

Want a sense of the insights and energy you can expect? Check out key takeaways from last year’s Surge San Francisco for a look at the types of strategies and conversations that make this event so impactful.


And because it’s Halloween week, we’re adding a creative twist. 

You’ll have the chance to win a one-of-a-kind pumpkin art piece crafted by Food Network's Halloween Wars competitor and take home custom keepsakes from Ukrainian artist Olha Aleksandrova. These experiences will bring a little extra seasonal magic to your Surge San Francisco experience.

Schedule

Wednesday, October 29th

2:00 PM

Venue Opens

Enjoy some light refreshments and mingling before the content begins.

3:00 PM

Welcome & Opening Remarks

Kick off the evening with a warm welcome from OneSignal CEO, George Deglin and an overview of what’s ahead.

3:05 PM

Rewiring Everything: Why Authentic Relationships Win in the Age of AI

AI won’t necessarily take your seat, but it will move you to the sidelines if you’re not careful. As AI platforms shape which messages reach consumers, the stakes for marketers have never been higher. In this session, Jason Seeba, OneSignal CMO, reveals how to safeguard your hard-won customer relationships, maximize lifetime value, and turn disruption into an advantage.

3:30 PM

Beyond the Diamond: MLB’s Vision for the Modern Fan Experience

Baseball has always been about stories, and today those stories are told through apps, live notifications, and personalized recaps. Join Josh Frost, MLB’s SVP of Product, for a candid fireside chat about how the league is evolving its digital strategy to meet modern fan expectations. From leveraging cutting-edge technology to personalized highlights to finding the right balance between baseball’s traditions and new fan-friendly experiences, Frost will share insights on what it takes to keep America’s pastime relevant in the digital age.

4:00 PM

Customer Panel Discussion

Hear directly from industry leaders as they share real-world experiences, lessons learned, and strategies for driving retention and growth at scale. (Panelists to be announced soon.)

5:00 PM

Happy Hour & Networking

Enjoy an open bar and heavy hors d'oeuvres while networking with a community dedicated to pushing the boundaries of customer messaging.

6:00 PM

Pumpkin Raffle

Drawing for your chance to win a one-of-a-kind pickled pumpkin art piece by Food Network's Halloween Wars competitor Paulina Stovall. Must be present to win!

7:00 PM

Event Ends

Speakers

George Deglin

Co-Founder, CEO @ OneSignal

Jason Seeba

CMO @ OneSignal

Josh Frost

SVP of Product @ MLB

Kirsten Spittel-Sloan

SVP, Marketing at iFIT

Akash Jatangi

Director of Product @ Deserve/Intuit
Wayfare Tavern

Location

Wayfare Tavern
201 Pine St
San Francisco, CA

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Raffle by Halloween Wars Competitor Paulina Stovall

We’ve partnered with Paulina Stovall, professional pumpkin artist and competitor on Food Network’s Halloween Wars Season 15. Paulina has crafted a one-of-a-kind pickled pumpkin art piece, and one lucky attendee will take it home at our 6:00 PM raffle. This exclusive creation blends spooky fun with extraordinary artistry, a true collector’s piece you won’t find anywhere else. You must be present to win!

Learn More about Paulina Stovall
Olha artist surge sf

Custom Keepsakes by Ukrainian Artist Olha Aleksandrova

Every guest has the chance to leave with a personalized treasure. Ukrainian artist Olha Aleksandrova will be onsite creating custom artwork you can take home. Choose from a variety of unique items, including craft pumpkins designed to last for years. Olha accepts air-dropped photos and personal ideas on the spot, turning them into one-of-a-kind keepsakes you’ll cherish long after the event.

More about Olha Aleksandrova

Your Hosts

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OneSignal

OneSignal simplifies the orchestration of omnichannel customer messaging for mobile-centric marketers. From implementation to execution, the intuitive and easy-to-use platform gives marketers the control they need to personalize their customer journeys without relying heavily on developer resources.

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Revenue Cat

RevenueCat helps app developers to build, analyze and grow subscriptions on iOS, Android, and the web. We power $8B+ in annual revenue for 70,000+ apps ranging from OpenAI to indie developers.

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AppsFlyer

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships.

FAQs

The Wayfare Tavern is located at 201 Pine St, San Francisco, CA 94104. It's a beautifully redesigned, two-story space that opened in spring 2025, blending elegant historic charm with a refreshed modern vibe.

Yes, we do. Let us know your dietary restrictions when you register so we can ensure to have catering available onsite!

The venue requests a smart casual dress code. Please refrain from wearing slippers (flip flops), active wear, gym wear, and beach wear. Men are asked to wear covered shoes, sleeved shirt/t-shirt (no singlets) with dress shorts or pants. For ladies, please note they accept dress sandals.

No, OneSignal Surge events are completely free to attend.

Yes, please do! We just ask that anyone who plans to attend registers so we can accommodate accordingly.

Please email our Event Manager, Taylor Hayes taylorhayes@onesignal.com.