Escape the maze of engagement tools

Achieve 35% higher engagement, 13% better retention, and 3x faster campaign launches. Give us 30 minutes, get a PAC-MAN pocket player, and leave the maze to PAC-MAN.

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Start at S and reach ★. Just click the magic wand to get a feel of how easy it is to escape the maze of engagement tools with OneSignal.

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68% of growth teams say their stack is holding them back

Some teams are playing Jenga with integrations. Others are building journeys with 437 Lego pieces. A few of you are trapped in an escape room of disconnected tools.

There's not a team out there that plans to end up with a complicated stack. You chose Firebase because it was fast and it worked. Then came email, SMS, and perhaps a custom workflow to stitch it all together. What starts as "ship quickly" quickly becomes "maintain constantly" doesn't it?

We work with a lot of teams coming from Firebase. OneSignal is where teams land when they're ready to stop building and start moving. We can help you map your migration, pressure-test whether it makes sense, and find the path that creates the least disruption.

The comparison below highlights the differences between Firebase and OneSignal, and how a unified engagement platform can help your team escape the maze.

Platform overview

OneSignal

✓Lifecycle engagement platformBuilt to increase activation, engagement, retention, customer LTV, and revenue.
✓Multi-channel messagingReach users across push, email, SMS/RCS, in-app, and web push from a single platform.
✓Built-in targeting and segmentationTarget users with behavior, tags, custom data, and subscription status.
✓Automated journeysBuild behavior-based messaging flows across multiple channels.

Firebase / FCM

✓App development platformProvides infrastructure, analytics, and services to build, operate, and scale applications.
–Push delivery infrastructureFCM provides push delivery infrastructure, but not a complete engagement platform.
–Analytics-based targetingAudience targeting depends on Analytics events, audiences, and user properties.
×No native journey builderLifecycle automation usually requires custom logic or additional tools.

Customer lifecycle coverage

OneSignal

✓OnboardGuide new users with targeted welcome flows and first-action nudges.
✓EngageTrigger timely messages based on user behavior, preferences, and activity.
✓RetainUse personalized campaigns and journeys to keep users active over time.
✓Re-engageWin back inactive users with automated, multi-channel reactivation flows.

Firebase / FCM

–OnboardRequires custom events, audiences, triggers, and messaging logic.
–EngageSupports push engagement, but broader programs require added setup.
–RetainRetention workflows are typically built with Analytics and custom implementation.
–Re-engagePush re-engagement is possible, but multi-channel win-back requires other tools.

Developer vs. marketer experience

OneSignal

✓ Marketers can create campaigns without engineering Launch messages directly from the dashboard.
✓ Marketers can build automated journeys Create lifecycle workflows across push, email, SMS/RCS, and in-app.
✓ Marketers can manage audiences and segments Build targeted audiences using user data, behavior, and engagement.
✓ Developers can access APIs and SDKs Integrate, automate, and customize messaging workflows.

Firebase / FCM

– Marketer campaign creation is limited Campaign setup often depends on engineering configuration.
× No native automated journey builder Lifecycle workflows usually require custom development.
– Audience management requires setup Segments depend on Analytics events, user properties, and configuration.
✓ Developers can access APIs and SDKs Firebase provides strong developer tools for app infrastructure.

Why teams stay after they switch to OneSignal

See how leading brands escaped fragmented engagement stacks – and the results they achieved.

"We were able to generate more engagement with the product and were able to attribute some transactional messages to these campaigns, which we consider a huge success."

Average daily completed transactions

Daria Dovzhikova
Growth Product Manager, Bitcoin.com

"I swear I'm not paid to say this, but I would tell [other CTOs] to just use OneSignal."

Revenue growth in the first month

Lenny Urbanowski
CTO and co-founder, JOE

"OneSignal’s Journeys has been invaluable for growth teams, enabling experimentation and targeted communication with specific user segments. It’s an essential solution for any workflow focused on engagement and growth."

First month user activation

Marco Rosales
Growth and Performance Lead, Cashea

"We’re not interested in developing our own system because we understand that creating something like OneSignal will take a lot of time. It’s just easier to have something that’s already made for what you need."

App retention

Yuliia Hryshchenko
Retention Specialist, BetterMe

"Here in the gaming industry, push notifications are the best retention tool and the best way to return players to the game. And that's why we love to work with OneSignal."

Paid user reactivation after 10 days

Ishai Kerem
CRM and Monetization Manager, Beach Bum Games

"In-App Messaging is so dope and has potential to be a cornerstone of our entire app experience."

In-app click-through rate

Seth Miller
CEO, Rapchat

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