Surge London

Enjoy some light refreshments and mingling before the content begins.

Kick off the evening with a warm welcome from OneSignal CEO, George Deglin and an overview of what’s ahead.

AI won’t necessarily take your seat, but it will move you to the sidelines if you’re not careful. As AI platforms shape which messages reach consumers, the stakes for marketers have never been higher. In this session, Jason Seeba, OneSignal CMO, reveals how to safeguard your hard-won customer relationships, maximize lifetime value, and turn disruption into an advantage.

Every notification is a tiny fork in the road. Those tiny choices, multiplied millions of times, determine whether you build a habit or lose a user. Learn how industry leaders with distinct audiences and engagement models are mastering the craft of nudging people toward meaningful actions, along with a few new approaches to take home and apply decision design principles to your messaging strategy.

Featured Panelists:
Yarin Ben Yaakov, Product Manager of Match Masters at Candivore
Rachel Beaton, Commercial Director at Octopus Electroverse
Charlie Carmichael, Head of Audience at News Broadcasting
Laura Crimmons, Head of Growth Management at Ringier

Enjoy an open bar and heavy hors d'oeuvres while networking with a community dedicated to pushing the boundaries of customer messaging.

London-based illustrator Hatch has been creating a custom artwork throughout the event, inspired by your ideas and recommendations. At 4:00 PM, we’ll raffle off the finished piece to one lucky attendee. All attendees are automatically entered; just make sure you’re present to win!