Surge London

Thursday, November 06 @ 12:30PM GMT

Level 40 at Searcys at The Gherkin (30 St Mary Axe, London)

We’re back on the top floor of the iconic Gherkin in London for an afternoon of insights, networking, and skyline views.

Hear from OneSignal Co-Founder & CEO George Deglin and CMO Jason Seeba on the future of omnichannel messaging, alongside industry leaders from Candivore, Octopus Energy, News Broadcasting, and Ringier sharing how they’re designing for decisions, not distractions in the age of AI.

Plus, experience a live art session with London illustrator Hatch, whose one-of-a-kind creation will be raffled off to one lucky guest.

About

After stops in Seoul, Tokyo, and Singapore, we're returning our global roadshow back to the Gherkin in London! The event will offer insights from the 2025 State of Customer Messaging report and a panel discussion focusing on customer engagement best practices and tips to improve your messaging strategy. Attendees can expect an open bar and delicious bites to enjoy while networking with fellow industry professionals. It promises to be an engaging opportunity to gather valuable insights, indulge in refreshments, and build connections within the local mobile community.

NEW THIS YEAR! Win custom artwork by Hatch

We’re thrilled to announce that London-based artist & illustrator Hatch (Dave Smith) will be creating an exclusive, one-of-a-kind piece of art live at our London event. Known for his bold linework, jam-packed compositions, and imaginative characters, Hatch has won the Illustrated World Series UK Championships three times (2021, 2023, 2024).

As part of the experience, Hatch will incorporate attendees' recommendations and ideas into the final artwork. All attendees are automatically entered into a raffle to win the piece. The drawing will take place at 4:00 PM. You must be present to win; no tickets or extra steps are required.

Don’t miss the chance to take home a unique creation shaped by you and crafted by one of London’s most exciting illustrators.

 

Schedule

Thursday, 6 November

12:30 PM

Venue Opens

Enjoy some light refreshments and mingling before the content begins.

1:00 PM

Welcome & Opening Remarks

Kick off the evening with a warm welcome from OneSignal CEO, George Deglin and an overview of what’s ahead.

1:15 PM

Rewiring Everything: Why Authentic Relationships Win in the Age of AI

AI won’t necessarily take your seat, but it will move you to the sidelines if you’re not careful. As AI platforms shape which messages reach consumers, the stakes for marketers have never been higher. In this session, Jason Seeba, OneSignal CMO, reveals how to safeguard your hard-won customer relationships, maximize lifetime value, and turn disruption into an advantage.

1:45 PM

Decisions, Not Distractions: The Art of Thoughtful Messaging

Every notification is a tiny fork in the road. Those tiny choices, multiplied millions of times, determine whether you build a habit or lose a user. Learn how industry leaders with distinct audiences and engagement models are mastering the craft of nudging people toward meaningful actions, along with a few new approaches to take home and apply decision design principles to your messaging strategy.

Featured Panelists:
Yarin Ben Yaakov, Product Manager of Match Masters at Candivore
Rachel Beaton, Commercial Director at Octopus Energy
Charlie Carmichael, Head of Audience at News Broadcasting
Laura Crimmons, Head of Growth Management at Ringier

3:00 PM

Happy Hour & Networking

Enjoy an open bar and heavy hors d'oeuvres while networking with a community dedicated to pushing the boundaries of customer messaging.

4:00 PM

Live Artwork Raffle with Hatch

London-based illustrator Hatch has been creating a custom artwork throughout the event, inspired by your ideas and recommendations. At 4:00 PM, we’ll raffle off the finished piece to one lucky attendee. All attendees are automatically entered; just make sure you’re present to win!

4:30 PM

Event Ends

Event onesignal surge london the gherkin

Location

The Gherkin
Level 40
30 St Mary Axe
London EC3A 8BF
 

More about the Gherkin

Speakers

George Deglin

Co-Founder, CEO @ OneSignal

Jason Seeba

CMO @ OneSignal

Charlie Carmichael

Head of Audience @ News Broadcasting

Rachel Beaton

Commercial Director @ Octopus Energy

Yarin Ben Yaakov

Product Manager of Match Masters @ Candivore

Laura Crimmons

Head of Growth Management @ Ringier

Your Hosts

Onesignal bimi

OneSignal

OneSignal simplifies the orchestration of omnichannel customer messaging for mobile-centric marketers. From implementation to execution, the intuitive and easy-to-use platform gives marketers the control they need to personalize their customer journeys without relying heavily on developer resources.

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RevenueCat

RevenueCat helps app developers to build, analyze and grow subscriptions on iOS, Android, and the web. We power $8B+ in annual revenue for 70,000+ apps ranging from OpenAI to indie developers.

FAQs

The Gherkin is located in the City of London's financial district on 30 St Mary Axe.

Yes, we do. Let us know your dietary restrictions when you register so we can ensure to have catering available onsite!

The venue requests a smart casual dress code. Please refrain from wearing slippers (flip flops), active wear, gym wear, and beach wear. Men are asked to wear covered shoes, sleeved shirt/t-shirt (no singlets) with dress shorts or pants. For ladies, please note they accept dress sandals.

No, OneSignal Surge events are completely free to attend.

Yes, please do! We just ask that anyone who plans to attend registers so we can accommodate accordingly.

Please email our Event Manager, Taylor Hayes taylorhayes@onesignal.com.