Announcing Web Push for AMP

We’re pleased to announce that OneSignal now supports Web Push on AMP sites! This means web publishers no longer have to trade-off between fast-loading AMP pages and the ability to grow and engage audiences with push notifications.

OneSignal is the first Web Push provider to support AMP Web Push, following our longtime practice of giving developers access to the latest in push notifications capabilities as soon as possible.

AMP, which stands for Accelerated Mobile Pages, aims to make webpages and articles load very quickly on mobile devices. To achieve this, AMP adds constraints to what capabilities are supported on AMP pages (learn more in this overview video). These capabilities are vetted by the open source AMP team primarily run at Google, who keep a close eye on their performance impact and quality.

We’ve been hearing requests from our customers for months about whether there was a way to expand AMP capabilities to include Web Push. Because of this customer feedback, OneSignal reached out to the AMP team to figure out how to include it. Over the past several months our Web Push team has worked closely with the AMP team, authoring both the engineering spec and implementation of AMP Web Push which they've just approved.

Great for News publishers & Media

We think the addition of AMP Web Push will be especially great for news publishers, who have been early adopters of AMP and whose use cases align well with informing their users via push notifications. For example, the image below shows how news subscribers can add a subscription button at the end of an article, to convert casual readers into regulars.

How to implement AMP Web Push

You can get started by reading our AMP Web Push Setup documentation. Also, currently Web Push is only supported on the Android platform, where it integrates with Android’s native notifications — just like apps. As we've written about before, Web Push may be coming to iOS as well, so stay tuned for updates.

Send Web Push Notifications for Free with OneSignal

Our platform is designed to help you send notifications and seamlessly manage your user communication across every channel, including web push notifications, mobile push notifications, bulk SMS, in-app messaging, and email. It's quick to set up and makes it easy to customize and automate your messaging strategy without doing any development work. If you don't have a OneSignal account, you can create one for free and start sending push notifications to your users today. We recommend you look at Getting Started with Web Push, which will guide you through the setup process.