Break the churn loop: Acquire. Lose. Repeat.
“We spent a ton acquiring these users. They didn’t even open the app twice.” If that sounds familiar, you’re not alone. Up to 92% of mobile app users churn within 30 days, before most teams ever recover their acquisition costs. So teams respond the only way they know how: send more campaigns, push harder, automate more. And the cycle continues: Acquire. Lose. Repeat.
Webinar details
Hear from leaders at Crocs and Ringier as they break down what separates teams that retain from teams that re-acquire.
The retention playbook for an AI-filtered world
Learn how algorithms (iOS summaries, inbox filtering, notification systems) decide whether your message gets seen or ignored, and how to optimize for visibility, rather than just volume.
The retention recipes that actually work
Explore real examples of Journey flows, designed around the retention problems today’s mobile teams face. Specific channels, timing, and branching logic included, so you can replicate in your own campaigns.
The retention math your growth team is not doing
If users churn before you recover CAC, your growth is broken. Learn how to quantify the real cost of churn, spot wasted spend, and shift toward retention strategies that actually compound.
Highlights from our expert panel
What Crocs and Ringier are actually doing to keep customers coming back in 2026.
What's one tactic that might be overrated?
"Branded, polished creative. We're seeing a lot more success with lo-fi creative, informal copy, UGC imagery. We're doing less, and it seems to be really working."
Your churned users aren't gone. They're just done for now.
"Switch to lifestyle content. When they do — in 3 to 5 years — need a new job or a new house, you're already front of mind. They come back to you."
The fastest way to re-engage someone? Show up somewhere unexpected.
"Pull them into a channel where they're not used to dealing with you. Let them see your brand in a new light. Snap them out of that disengagement cycle. That's what we call the circuit breaker."
Retention isn't a channel problem. It's a product problem.
"Ask yourself if you're giving your customers a reason to come back. Be a squeaky wheel. Don't spend money where you're not seeing success."
What's the single highest-performing element in your emails right now?
"Product recommendation blocks in email have a 40x higher click rate than our regular content blocks."
How do you handle users who've gone quiet without cutting them loose?
"Opt them down to lower frequencies. Give them a chance to re-engage. Opt them down again. Eventually they opt themselves all the way out. At that point, let them go, for the sake of your domain reputation."
Trusted by teams who drive outcomes