The 2025 State of Customer Engagement Report
In 2025, success means prioritizing sustained user relationships over fleeting interactions. Built from insights drawn from trillions of messages sent through OneSignal, this annual report pinpoints your most impactful growth opportunities for user retention. Ready to separate the traction from the trends?
What's inside
Winning channel combinations
Discover which messaging pairings outperform single-channel approaches by up to 15x.
Your shortcut to lasting user value
Learn why focusing on actions, not demographics, is the single biggest driver of mobile app engagement today.
The new standard
Step into the AI era and see why traditional manual marketing strategies can no longer keep up with rising user expectations.
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